A Comparison of Web-Based and Paper-Based Survey Methods Testing Assumptions of Survey Mode and Response Cost
A Comparison of Web-Based and Paper-Based Survey Methods Testing Assumptions of Survey Mode and Response Cost
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DOI：
10.1177/0193841x09340214
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发表时间：
2009-10-01
影响因子：
0.9
通讯作者：
Brown-Welty, Sharon
中科院分区：
文献类型：
--
作者：
Greenlaw, Corey;Brown-Welty, Sharon
基于网络的调查在评估、研究和营销研究等领域变得越来越普遍。这些在线调查的激增提出了一个问题：与传统调查相比，回复率如何？成本如何？这项研究探讨了网络调查、纸质调查和混合模式调查的响应率和成本。参与者包括来自美国评估协会（AEA）的评估人员。结果表明，混合模式虽然更昂贵，但响应率更高。
Web-based surveys have become more prevalent in areas such as evaluation, research, and marketing research to name a few. The proliferation of these online surveys raises the question, how do response rates compare with traditional surveys and at what cost? This research explored response rates and costs for Web-based surveys, paper surveys, and mixed-mode surveys. The participants included evaluators from the American Evaluation Association (AEA). Results included that mixed-mode, while more expensive, had higher response rates.