How the Measurement of Store Choice Behaviour Moderates the Relationship between Distance and Store Choice Behaviour
How the Measurement of Store Choice Behaviour Moderates the Relationship between Distance and Store Choice Behaviour
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商店选择行为的测量如何调节距离和商店选择行为之间的关系
DOI：
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发表时间：
2013
期刊：
影响因子：
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通讯作者：
Hans Stubbe Solgaard
中科院分区：
文献类型：
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作者：
Torben Hansen;F. Cumberland;Hans Stubbe Solgaard
许多研究都考虑了距离对消费者商店选择行为的影响。在这方面，频率和预算份额是经常使用的衡量方法来确定消费者的商店选择行为。在这项研究中，我们提出距离的重要性受到商店选择行为概念化方式的影响。为了检验该研究命题，我们对 631 名消费者进行了调查。结构方程结果表明，当商店选择行为以特定商店的访问次数来衡量时，距离对商店选择行为的负面影响比以特定商店预算支出的百分比来衡量商店选择行为时更大。我们的结果表明，研究人员在进行涉及距离概念的实证研究时应仔细考虑商店选择行为的测量。
The influence of distance on consumer store choice behaviour has been considered in many studies. In that respect, frequency and budget share are frequently used methods of measurement to determine the consumer’s store choice behaviour. In this study, we propose that the significance of distance is influenced by the way in which store choice behaviour is conceptualized. A survey among 631 consumers was performed in order to examine the research proposition. Structural equation results suggest that the negative effect of distance on store choice behaviour is larger when store choice behaviour is measured as number of visits to a particular store than when store choice behaviour is measured as the percentage of budget spend at a particular store. Our results indicate that researchers should carefully consider the measurement of store choice behaviour when carrying out empirical research involving the concept of distance.