The influence of multiple store environment cues on perceived merchandise value and patronage intentions
The influence of multiple store environment cues on perceived merchandise value and patronage intentions
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DOI：
10.1509/jmkg.66.2.120.18470
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发表时间：
2002-04-01
影响因子：
12.9
通讯作者：
Voss, GB
中科院分区：
文献类型：
--
作者：
Baker, J;Parasuraman, A;Voss, GB
关于商店环境线索如何影响消费者商店选择决策标准（例如感知商品价值和购物体验成本）的研究很少。尤其缺乏对多个商店环境线索同时影响的研究。作者提出了一个全面的商店选择模型，其中包括（1）三种类型的商店环境线索（社交、设计和环境）作为外生构建，（2）各种商店选择标准（包括迄今为止尚未包含在商店选择模型中的购物体验成本）作为中介构建，以及（3）商店光顾意图作为内生构建。然后，他们根据经验研究环境线索在多大程度上影响消费者根据各种商店选择标准对商店的评估，以及这些评估反过来如何影响光顾意图。两项不同研究的结果为该模型提供了支持。作者最后讨论了结果，以制定进一步研究的议程并探讨管理意义。
Research on how store environment cues influence consumers' store choice decision criteria, such as perceived merchandise value and shopping experience costs, is sparse. Especially absent is research on the simultaneous impact of multiple store environment cues. The authors propose a comprehensive store choice model that includes (1) three types of store environment cues (social, design, and ambient) as exogenous constructs, (2) various store choice criteria (including shopping experience costs that heretofore have not been included in store choice models) as mediating constructs, and (3) store patronage intentions as the endogenous construct. They then empirically examine the extent to which environmental cues influence consumers' assessments of a store on various store choice criteria and how those assessments, in turn, influence patronage intentions. The results of two different studies provide support for the model. The authors conclude by discussing the results to develop an agenda for additional research and explore managerial implications.