The role of experience in liking "Ready-to-Drink" alcoholic beverages
The role of experience in liking "Ready-to-Drink" alcoholic beverages
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DOI：
10.1037/0893-164x.21.4.564
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发表时间：
2007-12-01
影响因子：
3.4
通讯作者：
Gates, Peter
中科院分区：
文献类型：
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作者：
Stevenson, Richard J.;Copeland, Jan;Gates, Peter
即饮（rtd）由酒精成分和软饮料组成，主要由年轻人市场消费。作者探讨了对RTD软饮料的喜爱和体验是否能预测对RTD的喜爱。年龄在12岁到30岁之间的参与者（N = 350）抽样了3种rtd及其相应的软饮料和酒精成分。对于以牛奶和水果为基础的RTD，对软饮料基础的喜欢和熟悉程度是对RTD本身的喜欢和熟悉程度的最好预测。对于以可乐为基础的RTD，对波旁威士忌的熟悉和喜爱最能预测对RTD的熟悉和喜爱。所有这些效应在盲法和非盲法测试中都是一致的。作者的研究结果表明，在RTD和软饮料基础之间存在感知相似性的地方，这些饮料可能为新手提供了一个容易过渡到酒精消费的机会。
Ready-to-drinks (RTDs) are composed of an alcoholic component and a soft-drink base and are primarily consumed by a youth market. The authors explored whether liking and experience with an RTD soft-drink base predicts liking for the RTD. Participants (N = 350) from ages 12 to 30 years sampled 3 RTDs and their respective soft-drink and alcoholic components. For milk- and fruit-based RTDs, liking for and familiarity with their soft-drink base was the best predictor of liking for and familiarity with the RTD itself. For the Coke-based RTD, familiarity with and liking for bourbon best predicted familiarity with and liking for the RTD. All of these effects were consistent across blind and nonblind testing. The authors' results suggest that where there is perceptual similarity between the RTD and its soft-drink base, these beverages may provide an easy transition into alcohol consumption for novice drinkers.