The impact of information asymmetry on animal welfare-friendly consumption: Evidence from milk market in Japan
The impact of information asymmetry on animal welfare-friendly consumption: Evidence from milk market in Japan
复制标题
DOI：
10.1016/j.ecolecon.2021.107230
复制
发表时间：
2021-09-21
影响因子：
7
通讯作者：
Yoshino, Akira
中科院分区：
文献类型：
--
作者：
Kitano, Shinichi;Mitsunari, Yuka;Yoshino, Akira
随着乳制品消费量的不断增加，消费者越来越关注农场动物福利（FAW）及其与集约化生产方式的关系。具体来说，乳制品的消费者越来越关注对社会负责的购买。本研究考虑了日本这一趋势的细微差别，这是一个值得分析的有趣市场，因为日本在畜产品消费方面落后于其他发达国家，但在亚洲国家中通常处于领先地位。我们通过全国范围的网络问卷调查，仔细考虑了一汽的生态或广泛生产方法，研究了消费者对牛奶的需求。首先，我们使用广义线性混合模型阐明了消费者对奶牛养殖的知识和经验如何影响他们的购买行为。接下来，我们使用随机对照试验和选择实验来分析消除信息不对称如何影响消费者的产品偏好。结果表明，消费者的知识和经验对消费者的消费行为有很大的影响。此外，我们发现消费者对一汽标识有潜在的需求。重要的是，通过提供有关乳制品生产场所的真实信息，可以刺激对标签的潜在需求。我们澄清了日本信息不对称的原因，并讨论了我们研究结果的政策含义。
As the consumption of dairy products continues to increase, consumers are increasingly paying attention to farm animal welfare (FAW) and its relationship with intensive production methods. Specifically, consumers of dairy products are becoming increasingly concerned about making socially responsible purchases. This study considers the nuances of this trend in Japan, which is an interesting market for analysis, as it lags other developed countries in terms of FAW but typically leads consumption of livestock products among Asian countries. We examine consumer demand for milk produced by an ecological, or extensive, production method that carefully considers FAW using a nationwide web questionnaire. First, we clarify how consumer knowledge and experience of dairy farming affects their purchasing behavior using a generalized linear mixed model. Next, we use a randomized controlled trial and choice experiment to analyze how eliminating information asymmetry impacts consumer product preferences. The results show that consumer knowledge and experience greatly influence consumption behavior. In addition, we find that there is potential consumer demand for FAW labeling. Importantly, the potential demand for labeling can be stimulated by providing truthful information about dairy production sites. We clarify the causes of information asymmetry in Japan and discuss the policy implications of our results.