Platform drama: “Cancel culture,” celebrity, and the struggle for accountability on YouTube
Platform drama: “Cancel culture,” celebrity, and the struggle for accountability on YouTube
复制标题
DOI：
10.1177/14614448221099235
复制
发表时间：
2022-07
影响因子：
5
通讯作者：
Rebecca Lewis;Angèle Christin
中科院分区：
文献类型：
--
作者：
Rebecca Lewis;Angèle Christin
近年来，人们对所谓的“取消文化”以及更广泛的在线问责实践展开了争论。在这里，我们通过对YouTube“戏剧”的研究来重新审视这个话题，这是一种混合类型，创作者对YouTube名人之间的丑闻，骗局和争斗进行评论。借鉴文化研究的奖学金，并基于定性访谈和内容分析，我们认为，YouTube戏剧体现了一系列的文化和道德的谈判，发生在社交媒体平台上。我们将YouTube上的问责实践概念化为一场持续的“平台戏剧”，创作者与名人、观众、传统媒体、其他创作者和YouTube本身进行永久的、高度可见的权力斗争。在这场“平台剧”的背景下，结构性问题和人际冲突变得模糊不清，问责做法和货币化景观也是如此。我们将YouTube上的“取消”分析为一种仪式性的做法，在这种做法中，结构性紧张关系是公开谈判和执行的，即使问责制本身在很大程度上仍然难以捉摸。
Recent years have witnessed debates about so-called “cancel culture” and more broadly about online accountability practices. Here we revisit this topic through a study of YouTube “drama,” a hybrid genre where creators provide commentary on the scandals, scams, and feuds between YouTube celebrities. Drawing on cultural studies scholarship, and based on qualitative interviews and content analysis, we argue that YouTube drama embodies a range of cultural and moral negotiations that take place on social media platforms. We conceptualize accountability practices on YouTube as an ongoing “platform drama” in which creators engage in perpetual and highly visible power struggles with celebrities, audiences, legacy media, other creators, and YouTube itself. Within the context of this “platform drama,” structural issues and interpersonal conflicts become blurred, as do accountability practices and monetized spectacles. We analyze “cancelation” on YouTube as a ritualistic practice in which structural tensions are publicly negotiated and performed, even as accountability itself remains largely elusive.