The Dead Parrot and the Dying Swan: The Role of Metaphor Scenarios in UK Press Coverage of Avian Flu in the UK in 2005-2006
The Dead Parrot and the Dying Swan: The Role of Metaphor Scenarios in UK Press Coverage of Avian Flu in the UK in 2005-2006
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DOI：
10.1080/10926480802426787
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发表时间：
2008-01-01
影响因子：
1.1
通讯作者：
Crawford, Paul
中科院分区：
文献类型：
--
作者：
Koteyko, Nelya;Brown, Brian;Crawford, Paul
这篇文章采取了两个事件正在进行的故事，一个预测英国禽流感病毒死亡的鹦鹉（2005年10月）和垂死的天鹅（2006年4月），并检查的作用和使用的三个相互关联的隐喻场景（有关的概念的旅程，战争和房子）在英国新闻报道有关禽流感在2005年和2006年。这些代表了基本的描述和解释结构，这些结构来自文化或现象学上突出的对象或经验，使记者、科学家和政策制定者能够降低疾病威胁的复杂性，并促进对专家和公众来说似乎具有本能或直觉意义的疾病风险管理策略。尽管随着时间的推移，可能会使用类似的隐喻场景，但与之相关的报告类型以及由这些框架产生的政策场景会因所感知的疾病威胁的接近程度而有所不同。
This article takes two events in the ongoing story of a predicted UK avian flu epidemicthe dead parrot (October 2005) and the dying swan (April 2006)and examines the role and use of three interconnected metaphor scenarios (related to the notions of journey, war, and house) in the UK press coverage about avian influenza in 2005 and 2006. These represent fundamental descriptive and explanatory structures that derive from culturally or phenomenologically salient objects or experiences, and which allow journalists, scientists, and policymakers to reduce the complexity of the threat posed by a disease and to promote risk-management strategies for the disease that appear to make instinctive or intuitive sense to experts and the public. Although similar metaphor scenarios may be used over time, the kinds of reporting they are associated with and the policy scenarios that result from these framings differ depending on the perceived proximity of the disease threat.