Making Strategic Alliances Work
Making Strategic Alliances Work
复制标题
使战略联盟发挥作用
DOI:
10.1080/08956308.1990.11670696
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发表时间:
1990
期刊:
影响因子:
--
通讯作者:
Jordan D. Lewis
中科院分区:
文献类型:
--
作者:
Jordan D. Lewis
For its first 98 years Kubota, Japan’s largest producer of farm equipment, never made anything more complex than a tractor. Then in 1988, from a gleaming new plant near Tokyo, Kubota shipped its first mini-supercomputer, one of the most advanced in the world. The design, chips and software were all American, resulting from strategic alliances with some of the sharpest startups in Silicon Valley. Kubota used its superb assembly know-how to combine the parts in a high-quality product.This is not another tale of the Japanese exploiting American technology, because everyone gained. Kubota entered a new growth business, while its US partners acquired capital and manufacturing know-how to move ahead in their markets. The point of the story is that strategic alliances hold vast potential for reshaping firms and industries.