The privacy-personalization paradox in mHealth services acceptance of different age groups
The privacy-personalization paradox in mHealth services acceptance of different age groups
复制标题
不同年龄段移动医疗服务接受度的隐私-个性化悖论
DOI：
10.1016/j.elerap.2015.11.001
复制
发表时间：
2016-03-01
影响因子：
6
通讯作者：
Sun, Yongqiang
中科院分区：
文献类型：
--
作者：
Guo, Xitong;Zhang, Xiaofei;Sun, Yongqiang
移动的健康服务近年来受到越来越多的关注，然而，很少有研究集中在客户的属性影响接受行为的方式，例如，个人隐私的关注和个性化的关注，更少的研究对不同年龄组的影响。为了填补这一研究空白，本研究构建了一个属性-感知-意向模型，以隐私-个性化悖论因素为自变量，以信任为中介变量，影响移动健康接受意向。然后研究了参与者的年龄差异。通过对中国650名被试的问卷调查，对所提出的研究模型和假设进行了检验。研究结果表明：（1）感知个性化、隐私关注与行为意向之间存在正相关和负相关关系;（2）信任在感知个性化、隐私关注与行为意向之间起中介作用;（3）模型中存在年龄差异，这与以往的技术接受研究不同。理论和实践的影响进行了讨论。(C)2015爱思唯尔B. V.保留所有权利。
Mobile health (mHealth) services have gained increasing attention in recent years; however, few studies have focused on the manner in which customers' attributes affect acceptance behavior, for instance, personal privacy concerns and personalization concerns; with even fewer studies on the effects on different age groups. To fill this research gap, our research has developed an attribute-perception-intention model, using the privacy-personalization paradox factors as independent variables that affect mHealth acceptance intention, with trust as a mediator. The age differences of participants were then examined. A survey of 650 subjects in China was conducted to test the proposed research model and hypotheses. The results show the following key findings: (1) perceived personalization and privacy concerns are positively and negatively associated with behavior intention; (2) trust mediates the relationships between perceived personalization, privacy concerns and behavior intention; and (3) age differences are examined in the model, which in this respect differ from previous technology acceptance research. Theoretical and practical implications are also discussed. (C) 2015 Elsevier B.V. All rights reserved.