"A whole 'nother smoke" or a cigarette in disguise: How RJ Reynolds reframed the image of little cigars
"A whole 'nother smoke" or a cigarette in disguise: How RJ Reynolds reframed the image of little cigars
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DOI：
10.2105/ajph.2006.101063
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发表时间：
2007-08-01
影响因子：
12.7
通讯作者：
Hrywna, Mary
中科院分区：
文献类型：
--
作者：
Delnevo, Cristine D.;Hrywna, Mary
今天的小雪茄消费量与20世纪70年代初小雪茄销售繁荣时不相上下。这种繁荣主要归功于RJ雷诺兹，文件揭示了他们如何以及为什么成为小雪茄销售的强大力量。RJ Reynolds为吸烟者设计了一种小雪茄，Winchester，并生产了一种尽可能接近香烟的合法产品。最初，RJ Reynolds打算利用香烟广告广播禁令，但价格和税收结构对Winchester的成功更为关键。今天，烟草业再次为维持其独特的联邦小雪茄定义而斗争。需要采取监管措施来填补小雪茄的税收漏洞。
Present-day consumption of little cigars rivals that of the early 1970s when sales of little cigars boomed. This boom was largely attributed to RJ Reynolds, and documents reveal how and why they became a powerful force in little cigar sales. RJ Reynolds designed a little cigar, Winchesters, for cigarette smokers and produced one as close to a cigarette as legally possible.Initially, RJ Reynolds intended to capitalize on the cigarette advertising broadcast ban, but the price and tax structure was more critical to Winchester's success. Today, the tobacco industry is fighting again to sustain its unique application of federal definitions for little cigars. Regulatory efforts are needed to close taxation loopholes for the little cigar.