Consumer innovativeness and its correlates: A propositional inventory for future research
Consumer innovativeness and its correlates: A propositional inventory for future research
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DOI：
10.1016/j.jbusres.2010.05.002
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发表时间：
2011-06-01
影响因子：
11.3
通讯作者：
Reinders, Machiel J.
中科院分区：
文献类型：
--
作者：
Bartels, Jos;Reinders, Machiel J.
本文对消费者创新及其相关因素的文献进行了系统综述，并为今后的研究提供了命题清单。作者通过使用特定搜索词搜索多个数据库，手动搜索营销和消费者行为期刊以及交叉参考搜索，从国际期刊中确定了79篇相关的实证文章。结果表明，创新包括不同层次的概念化和操作过程。基于这些不同的概念，作者对消费者创新能力的进一步实证研究提出了建议。(C) 2010爱思唯尔公司版权所有。
This article summarizes the results of a systematic review of the literature on consumer innovativeness and its correlates and provides a propositional inventory for future research. The authors identified seventy-nine relevant empirical articles from international journals through a search of multiple databases using specific search terms, a manual search of marketing and consumer behavior journals and a cross-reference search. The results show that innovativeness consists of different levels of conceptualization and operational processes. Based on these different conceptualizations, the authors offer propositions for further empirical exploration on consumer innovativeness. (C) 2010 Elsevier Inc. All rights reserved.