A study of normative and informational social influences upon individual judgment
A study of normative and informational social influences upon individual judgment
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DOI:
10.1037/h0046408
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发表时间:
1955-01-01
期刊:
影响因子:
--
通讯作者:
GERARD, HAROLD B.
中科院分区:
文献类型:
--
作者:
DEUTSCH, MORTON;GERARD, HAROLD B.
Several modifications of the Asch experiment in which the S judges the length of lines in the company of a group of "stooges" who carry out the experimenter's instructions are described. These include a face-to-face situation, an anonymous situation, and a group situation, with self-commitment, public commitment and Magic Pad commitment variations. The results indicate that, even when normative social influence in the direction of an incorrect judgment is largely removed (as in the anonymous situation), more errors are made by Ss in experimental groups than by Ss making their judgments when alone. || ABSTRACT AUTHORS: L. R. Zeitlin