The virtual geographies of social networks: a comparative analysis of Facebook, LinkedIn and ASmallWorld

The virtual geographies of social networks: a comparative analysis of Facebook, LinkedIn and ASmallWorld
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DOI:
10.1177/1461444808099577
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发表时间:
2009-02-01
影响因子:
5
通讯作者:
Papacharissi, Zizi
Papacharissi, Zizi
中科院分区:
人文科学1区
文献类型:
--
作者:
Papacharissi, Zizi

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这项研究对三个社交网站进行了比较分析,这三个网站是向所有人开放的Facebook、面向专业人士的LinkedIn和只对会员开放的ASmallWorld。分析的重点是这些网站的基本结构或架构,前提是它可以为特定类型的互动定下基调。通过这种比较研究,出现了四个主题,突出了每个社交网站中存在的私人/公共平衡,私人公共和公共私人空间中的自我展示风格,作为社会文化认同和组织模式的品味表演的培养,以及紧密或松散的社会环境的形成。Facebook在建筑上就像一个温室,它的结构是公开的,行为规范更宽松,成员们使用大量的工具来给彼此留下线索。LinkedIn和ASmallWorld创造了更紧凑的空间,这与每个网络的品味精神相一致,为自发互动和网络生成提供了更少的空间。
This study provided a comparative analysis of three social network sites, the open-to-all Facebook, the professionally oriented LinkedIn and the exclusive, members-only ASmallWorld. The analysis focused on the underlying structure or architecture of these sites, on the premise that it may set the tone for particular types of interaction. Through this comparative examination, four themes emerged, highlighting the private/public balance present in each social networking site, styles of self-presentation in spaces privately public and publicly private, cultivation of taste performances as a mode of sociocultural identification and organization and the formation of tight or loose social settings. Facebook emerged as the architectural equivalent of a glasshouse, with a publicly open structure, looser behavioral norms and an abundance of tools that members use to leave cues for each other. LinkedIn and ASmallWorld produced tighter spaces, which were consistent with the taste ethos of each network and offered less room for spontaneous interaction and network generation.