Is it all a game? Understanding the principles of gamification
Is it all a game? Understanding the principles of gamification
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DOI：
10.1016/j.bushor.2015.03.006
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发表时间：
2015-07-01
影响因子：
7.4
通讯作者：
Pitt, Leyland
中科院分区：
文献类型：
--
作者：
Robson, Karen;Plangger, Kirk;Pitt, Leyland
There is growing interest in how gamification defined as the application of game design principles in non-gaming contexts can be used in business. However, academic research and management practice have paid little attention to the challenges of how best to design, implement, manage, and optimize gamification strategies. To advance understanding of gamification, this article defines what it is and explains how it prompts managers to think about business practice in new and innovative ways. Drawing upon the game design literature, we present a framework of three gamification principles mechanics, dynamics, and emotions (MDE) to explain how gamified experiences can be created. We then provide an extended illustration of gamification and conclude with ideas for future research and application opportunities. (C) 2015 Kelley School of Business, Indiana University. Published by Elsevier Inc. All rights reserved.
