Threat of infectious disease during an outbreak: Influence on tourists' emotional responses to disadvantaged price inequality

Threat of infectious disease during an outbreak: Influence on tourists' emotional responses to disadvantaged price inequality
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爆发期间传染病的威胁:对游客对弱势价格不平等的情绪反应的影响

DOI:
10.1016/j.annals.2020.102993
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发表时间:
2020-09-01
影响因子:
13.2
通讯作者:
Li, Gang
Li, Gang
中科院分区:
管理学2区
文献类型:
--
作者:
Zhang, Ke;Hou, Yuansi;Li, Gang

文献摘要

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持续的COVID-19大流行对全球旅游业产生了负面影响。尽管文献记载了疾病对旅游需求和人们感知的健康风险的负面影响,但研究人员很少研究传染病爆发期间游客的心理反应。因此,我们进行了三项研究来检验这一关键方面,我们的研究结果表明,面对高(与低)传染病威胁,游客对不利的旅游相关价格有强烈的负面情绪反应。此外,风险厌恶是导致这一效应的潜在机制,游客在传染病威胁下更倾向于风险厌恶,从而放大了他们的负面情绪反应。最后,讨论了研究结果对旅游业的理论和实践意义。
The ongoing COVID-19 pandemic has negatively influenced the global tourism industry. Despite the documented negative impacts of diseases on tourism demand and people's perceived health risk, researchers have seldom examined the psychological responses of tourists travelling during an infectious disease outbreak. We therefore conducted three studies to examine this key aspect, and our findings indicate that tourists have a strong negative emotional reaction towards disadvantaged tourism-related prices in response to a high (vs low) infectious disease threat. Furthermore, risk aversion acts as an underlying mechanism driving this effect tourists are more risk aversive under the threat of an infectious disease, which consequently magnifies their negative emotional reaction. At last, theoretical and practical implications of these findings for tourism are discussed.