Knit on Demand : mass customisation of knitted fashion products
Knit on Demand : mass customisation of knitted fashion products
复制标题
Knit on Demand：针织时尚产品的大规模定制
DOI：
--
复制
发表时间：
2009
期刊：
影响因子：
--
通讯作者：
Joel Peterson
中科院分区：
文献类型：
--
作者：
J. Larsson;Pia Mouwitz;Joel Peterson
今天的时尚市场的特点是生命周期短，可预测性低和冲动购买高。许多时装公司通过不断推出新的系列来应对这一点。被认为是时尚领导者的Zara每周推出多达211款新车型。Zara和其他人的方法的缺点之一是导致生产过剩;许多服装不得不降价出售或扔掉。平均有三分之一的收藏品被认为是废物。这对时装公司来说是一种浪费，它降低了销售率，浪费了自然资源。Knit on Demand是瑞典纺织学院的一个研究项目，旨在减少浪费，提高销售率和服务水平。斯德哥尔摩的一家当地服装生产商和一家定制时装零售商也参与了该项目。该项目的目的是测试供应链管理的新方法，并分析大规模定制是否适用于服装。大规模定制服装有几个好处：客户收到更适合他或她需求的服装，生产商不必按照预测生产服装，并且环境和自然资源得到了保护，因为只有最终消费者购买的产品才会被生产和运输。
Today’s fashion market is characterized by short life cycles, low predictability and high impulse purchasing. Many fashion companies are responding to this by constantly introducing new collections. Zara, which is considered to be the leader of fashion are introducing as many as 211 new models per week. One of the drawbacks of Zara’s and others’ methods is the resulting overproduction; many garments have to be sold to reduced price or are thrown away. An average of one third of the collections is considered waste. It costs money for the fashion companies; it reduces the sell-through factor and wastes natural resources. Knit on Demand is a research project at the Swedish School of Textiles that aims to reduce the waste and increase the sell-through factor and service level. A local producer of knitwear and a retailer of tailored fashion in Stockholm also participate in the project. The purpose of the project is to test new methods of supply chain management and to analyse whether mass customization is applicable on knitwear. There are several benefits with mass customised garments: the customer receives a garment that is better suited to his or her needs, the producer does not have to make garments on forecast, and the environment and natural resources are spared because only what is bought by the end consumer is produced and shipped.