Understanding Preference for High-Speed Rail Service: A Consumer Logistics Perspective
Understanding Preference for High-Speed Rail Service: A Consumer Logistics Perspective
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DOI：
10.1007/978-3-319-11806-2_56
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发表时间：
2015
影响因子：
9.8
通讯作者：
Kenneth C. Gehrt;M. Rajan;Matthew O'Brien;Tomoaki Sakano;Naoto Onzo
中科院分区：
文献类型：
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作者：
Kenneth C. Gehrt;M. Rajan;Matthew O'Brien;Tomoaki Sakano;Naoto Onzo
本研究以消费者物流理论为框架，以确定有助于营销高铁 (HSR) 运输并对其在城际商务旅行中的使用产生重大影响的因素。消费者物流理论本质上将与物流相关的商业分销文献重新概念化到消费者市场的背景下。由此产生的消费者物流功能非常适合与消费者对运输决策的考虑相关。 LISREL的验证性因子分析功能用于开发测量模型。测量模型显示，四种消费者物流功能对美国消费者至关重要：安全、连接、机上便利设施和信息。然后使用 LISREL 的结构方程建模函数来确定物流函数是否最终影响使用意图。结构模型显示：1）其中两个功能，安全和连接，都与出行有效性和效率正相关，2）有效性和效率都与高铁使用意愿正相关。该模型还表明，与使用意图最密切相关的是高铁的效率而不是有效性。
This study uses consumer logistics theory as a framework to identify factors that will help to market high-speed rail (HSR) transportation and critically affect its usage for intercity business travel. Consumer logistics theory essentially reconceptualizes the business distribution literature related to logistics into the context of the consumer market. The resultant consumer logistics functions relate very aptly to consumer deliberation related to transportation decisions. The confirmatory factor analysis function of LISREL is used to develop a measurement model. The measurement model reveals that four consumer logistics functions are critical to US consumers: Safety, Connections, On-Board Amenities, and Information. The structural equations modeling function of LISREL is then used to determine whether the logistics functions ultimately affect usage intentions. The structural model reveals that 1) two of these functions, Safety and Connections, are both positively related to travel effectiveness and efficiency, and 2) effectiveness and efficiency are both positively related to HSR usage intention. The model also shows that it is efficiency of HSR rather than effectiveness that is most strongly related to usage intentions.