A new perspective on de-individuation via computer-mediated communication

A new perspective on de-individuation via computer-mediated communication
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通过计算机介导的交流去个体化的新视角

DOI:
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发表时间:
2011
影响因子:
9.5
通讯作者:
J. Mann
J. Mann
中科院分区:
管理学3区
文献类型:
--
作者:
R. Haines;J. Mann

文献摘要

被引文献

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通过计算机媒介沟通(CMC)研究去个性化的研究表明,使用CMC的群体比面对面会面的群体更明显,因为CMC剥离了非语言线索,使个体感觉与群体中的其他人更相似。同样,电子投票研究表明,当其他人的意见在真实的时间内交流时,通过群体支持系统,群体影响力会更加明显。然而,最近涉及完全匿名的研究表明,由于缺乏对他人的认识,匿名CMC可以减轻群体影响力。因此,我们认为,当其他人的意见被传达时,群体影响力的增加会得到促进,并且通过使用名词性标签来创建共同的身份,从而提高群体影响力。本文报告了一个实验室实验的结果,涉及群体通过基于文本的聊天室作出组织决策。结果表明,一个简单的电子投票界面元素增加了群体对个人成员的影响,并导致参与减少和更高的可分配性。
Research examining de-individuation via computer-mediated communication (CMC) suggests that group pressure is more pronounced in CMC-using groups than in groups meeting face to face, because CMC strips away non-verbal cues and makes individuals feel more similar to the others in their group. Similarly, electronic voting research suggests that group influence is more pronounced via group support systems when the opinions of others are communicated in real time. However, recent research involving complete anonymity suggests that group influence is mitigated via anonymous CMC because of a lack of awareness of others. Thus, we propose that increased group influence is facilitated when others’ opinions are communicated, and is heightened with the common identity created through the use of nominal labels. This paper reports the results of a laboratory experiment involving groups making an organization decision via a text-based chat room. The results show that a simple electronic voting interface element increased the amount of group influence on individual members, and led to decreased participation and higher dispensability.