Diffusion of Innovations: A world tour
Diffusion of Innovations: A world tour
复制标题
DOI：
10.1080/10810730490271584
复制
发表时间：
2004-01-01
影响因子：
4.4
通讯作者：
Barker, K
中科院分区：
文献类型：
--
作者：
Barker, K
这篇关于创新扩散理论40周年庆典的文章讨论了三个健康传播项目，这些项目应用了创新扩散理论的原则，并产生了不同的结果：利用巫毒教从业者为海地的艾滋病毒/艾滋病教育铺平道路以食物为基础改善尼泊尔维生素A营养的方法。生命地平线上的传播：向马里青年宣传生殖健康的困难。本文说明了扩散理论已被应用的一系列情况，以显示理论在不同人口或目标群体、不同部门和世界不同地区的应用。
This contribution to the 40th Anniversary celebration of the Diffusion of Innovations Theory discusses three health communication projects which applied the tenets Of Diffusion of Innovation Theory with differing results:1. Using voodoo practitioners to pave the way for HIV/AIDS education in Haiti.2. A food-based approach to improving Vitamin A nutrition in Nepal.3. Diffusion at the horizon of life: The difficulties of communicating reproductive health to youth in Mali.The article illustrates a spectrum of circumstances in which diffusion theory has been applied, in order to show the application of the theory with different populations or target groups, in different sectors, and in different regions of the world.