Marketing 3.0: From Products to Customers to the Human Spirit
Marketing 3.0: From Products to Customers to the Human Spirit
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DOI：
10.1002/9781118257883
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发表时间：
2018-08
期刊：
影响因子：
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通讯作者：
P. Kotler;Hermawan Kartajaya;Iwan Setiawan
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文献类型：
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作者：
P. Kotler;Hermawan Kartajaya;Iwan Setiawan
了解营销的下一个层次营销的新模式-营销3.0-对待客户不仅仅是消费者，而是作为复杂的，多维的人，他们是。在《营销3.0》一书中，世界领先的营销大师菲利普·科特勒（Philip Kotler）解释了为什么营销的未来在于创造产品、服务和企业文化，这些产品、服务和企业文化能够激励、包容和反映目标客户的价值观。- 解释了营销的未来，沿着为什么大多数营销人员都停留在过去-检查公司是领先的曲线，如S。C.约翰逊-科特勒是最受认可的营销大师之一，以其“营销的4P”而闻名于世。在一个高度意识到客户的时代，企业必须在基本价值观的层面上证明自己与客户的相关性。营销3.0是无与伦比的指南，可以让您在这场席卷营销本质的新浪潮中脱颖而出。
Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. - Explains the future of marketing, along with why most marketers are stuck in the past - Examines companies that are ahead of the curve, such as S. C. Johnson - Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.