Study on Influential Factors of Agricultural Eco-place Brand Competitiveness
Study on Influential Factors of Agricultural Eco-place Brand Competitiveness
复制标题
农业生态场所品牌竞争力影响因素研究
DOI：
10.2991/978-94-6239-177-2_63
复制
发表时间：
2016
期刊：
影响因子：
--
通讯作者：
Hui
中科院分区：
文献类型：
--
作者：
Weihong Zhao;Hui
农业在地区和国家发展中发挥着重要作用。然而，中国目前面临的农业环境问题和农产品安全问题凸显。在此背景下，该地区应积极打造农业生态品牌，才能有效促进区域农业经济的发展。本文采用文献研究的方法，对农业生态地品牌竞争力的影响因素进行了研究。研究结果表明，农业生态地品牌竞争力受区域生态、产业集群、利益相关者积极性等因素的影响。研究结论丰富和完善了农业生态品牌理论，可以为区域农业生态品牌的发展提供指导，进而提升区域农业生态品牌的竞争力。
Agriculture plays an important role in the development of the region and the country. However, the problems of agricultural environment and agricultural product safety issues of China currently highlighted. In this context, the region should actively build agricultural eco-brand, which can effectively promote the development of regional agricultural economy. In this paper, the influence factors of agricultural eco-place brand competitiveness were studied by means of literature research. The results show that the competitiveness of agricultural eco-place brand is influenced by the regional ecological, industrial cluster, and the initiative of stakeholders. The research conclusions enrich and improve the agricultural eco-brand theory, and can provide guidance for the development of agricultural eco-brand in the region, and then enhance the competitiveness of regional agricultural eco-brand.