TikTok, Twitter, and Platform-Specific Technocultural Discourse in Response to Taylor Swift’s LGBTQ+ Allyship in ‘You Need to Calm Down’
TikTok, Twitter, and Platform-Specific Technocultural Discourse in Response to Taylor Swift’s LGBTQ+ Allyship in ‘You Need to Calm Down’
复制标题
TikTok、Twitter 和特定平台的科技文化话语回应泰勒·斯威夫特在《你需要冷静下来》中的 LGBTQ+ 盟友关系
DOI：
10.1080/07494467.2021.1945225
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发表时间：
2021
影响因子：
0.4
通讯作者：
Melissa Avdeeff
中科院分区：
文献类型：
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作者：
Melissa Avdeeff
在泰勒·斯威夫特的大部分职业生涯中，她的文化作品都与政治无关，经常涉及异性恋的浪漫、年轻人的生活和心碎等概念。2019年，斯威夫特以《你需要冷静下来》（You Need to Calm Down）打破了自己的政治沉默。这首歌通过使用历史上用来压制边缘化声音的语言，并在随歌的音乐视频中加入了LGBTQ+的名人，以此宣称这位艺术家是LGBTQ+社区的盟友。通过批判性技术文化话语分析（CTDA）方法，并结合数字人种学，本文研究并比较了TikTok和Twitter上对“你需要冷静下来”的多模态反应。CTDA多模态分析被用作一种方法来确定轨道的文化情境，它通过数字空间的接收，以及这种接收如何与每个平台的惯例联系起来。通过分析使用#YouNeedToCalmDown标签的2万多条推文，以及基于该曲目的100多条TikTok视频，我研究了特定平台的话语：与Twitter上发现的更具霸权性的解释相比，TikTok的非政治化模仿创造力。讨论围绕“你需要冷静下来”的三个主题：在线社区和环境关系、表演盟友关系和取消文化。
For most of her career thus far, Taylor Swift’s cultural outputs have remained apolitical, often addressing heteronormative notions of romance, young adult life, and heartbreak. In 2019, Swift broke her politicised silence with ‘You Need to Calm Down’, a track which self-proclaims the artist as an ally to LGBTQ+ communities through her co-option of language historically used to silence marginalised voices, and the inclusion of LGBTQ+-identified celebrities in the accompanying music video. Through a critical technocultural discourse analysis (CTDA) approach, and incorporating digital ethnography, this article examines and compares the multimodal response to ‘You Need to Calm Down’ on TikTok and Twitter. CTDA multimodal analysis is utilised as a method to ascertain both the cultural situatedness of the track, its reception through digital spaces, and also how that reception is connected to the conventions of each platform. Through an analysis of over 20,000 tweets utilising the #YouNeedToCalmDown hashtag, and over 100 TikTok videos based on the track, I examine platform-specific discourse: the de-politicised mimetic creativity of TikTok in comparison to the more hegemonic interpretations found on Twitter. Discussion is organised around three themes of response to ‘You Need to Calm Down’: online communities and ambient affiliations, performative allyship, and cancel culture.