Economics of Domestic Cultural Content Protection in Broadcasting, The

Economics of Domestic Cultural Content Protection in Broadcasting, The
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广播中国内文化内容保护的经济学,

DOI:
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发表时间:
2005
期刊:
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影响因子:
--
通讯作者:
J. Beghin
J. Beghin
中科院分区:
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文献类型:
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作者:
M. Bekkali;J. Beghin

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我们分析了地面广播中国内文化内容保护的经济学,这是广播中使用最广泛的政策工具。使用爱的品种的方法,我们模拟一个代表性的消费者从广播服务网的广告,并分配稀缺的时间之间消费的各种广播服务和休闲的效用。广告是一种讨厌的东西;它花费时间却没有带来任何效用。广播是一种纯粹的公共产品;广播公司在垄断竞争环境中通过将广告与有价值的文化内容捆绑在一起来获利。我们施加一个离散的国内内容的要求,然后调查其边际变化对国内广播消费的影响。当消费者的需求弹性高(无弹性)、对国外节目的偏好程度高(低)、收听时间的机会成本高(低)时,国内内容要求可能会减少(增加)国内节目的消费。这种减少的发生是因为消费者将她的消费束从高国内内容的电视台重新洗牌到休闲,从而减少了广播的总消费,并随后减少了国内节目的总消费。
We analyze the economics of domestic cultural content protection in terrestrial broadcasting, the most widespread policy instrument used in broadcasting. Using the love-of-variety approach, we model a representative consumer deriving utility from broadcasting services net of advertising,and allocating scarce time between consuming the various broadcasting services and leisure. Advertising is a nuisance; it costs time yet brings no utility. Broadcasting is a pure public good; broadcasters make profit in the monopolistic competition environment by bundling advertising with valuable cultural content. We impose a discrete domestic content requirement and then investigate the effects of its marginal changes on consumption of domestic broadcasting. Domestic content requirement may reduce (increase) consumption of domestic programs when consumer's demand is highly elastic (inelastic), the degree of preference for foreign content over domestic content is high (low) and opportunity cost of listening time is high (low). The reduction occurs because the consumer reshuffles her consumption bundle towards leisure away from high domestic-content stations thereby reducing the overall aggregate consumption of broadcasting, and subsequently, the overall aggregate consumption of domestic programs.
DOI: 10.2307/2297589
发表时间: 1986
期刊: The Review of Economic Studies
影响因子: --
作者:
P. Dasgupta;E. Maskin
通讯作者: P. Dasgupta;E. Maskin