Nonresponse and Mode Effects in Self- and Interviewer-Administered Surveys
Nonresponse and Mode Effects in Self- and Interviewer-Administered Surveys
复制标题
自办调查和访谈员调查中的无答复和众数效应
作者：
L. Atkeson;Alex N. Adams;R. M. Alvarez
我们检查了两个基于概率的民意调查的质量，一个面试者管理的(电话)和一个自我管理的(互联网和邮件混合模式调查)。民意调查使用相同的抽样框架(登记选民)和相同的问题。首先，我们使用已知的人口信息来检验这两项调查的代表性，尽管我们发现两者在抽样和无回答偏差方面存在重要差异，但我们也发现，尽管回复率较低，但这两项调查都代表了潜在的人群。我们还测试了由于社会期望而导致的调查之间的模式效应，以及它如何影响无差别或满意度。使用各种方法(t检验、多元回归和遗传倾向匹配)，我们发现有证据表明，面试者的存在改变了对自我驱动问题的回答模式。由于混合模式调查的日益流行，我们的工作的影响是重要的。在分析允许不同反应模式的调查时，研究人员需要对这些差异保持方法上的敏感性。
We examine the quality of two probability-based polls, one interviewer administered (telephone) and one self-administered (Internet and mail mixed mode survey). The polls use the same sampling frame (registered voters) and the same questions. First, we examine the representativeness of both surveys using information known about the population, and although we find important differences between the two in terms of sampling and nonresponse bias, we also find that both surveys represent the underlying population despite low response rates. We also test for mode effects between surveys due to social desirability and how it influences nondifferentiation or satisficing. Using a variety of methods (t-tests, multivariate regression, and genetic propensity matching), we find evidence that the presence of an interviewer alters response patterns on ego-driven questions. The implications of our work are important, due to the increasing popularity of mixed mode surveys. Researchers need to be methodologically sensitive to these differences when analyzing surveys that allow for different response modes.