Strategic Communication for Sustainable Organizations: Theory and Practice

Strategic Communication for Sustainable Organizations: Theory and Practice
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可持续组织的战略沟通:理论与实践

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发表时间:
2015
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通讯作者:
Myria W. Allen
Myria W. Allen
中科院分区:
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文献类型:
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作者:
Myria W. Allen

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可持续性和沟通。-改变范式,改变社会话语和组织反应。-合法性,利益相关者和战略沟通努力。-理解有利于环境的行为:模型和信息。-变革性的组织变革,加强结构和正式沟通。-利用沟通创造赋予员工权力的环境。-促进集团合作和加强供应链对话。-我们共同的可持续发展之旅。
Sustainability and Communication.- Changing Paradigms, Shifting Societal Discourses and Organizational Responses.- Legitimacy, Stakeholders and Strategic Communication Efforts.- Understanding Pro-environmental Behavior: Models and Messages.- Transformational Organizational Change, Reinforcing Structures and Formal Communication.- Using Communication to Create Environments That Empower Employees.- Facilitating Group Collaboration and Enhancing Supply Chain Conversations.- Our Shared Journey Towards Sustainability.