Personalizing product appearance: the effect on product attachment
Personalizing product appearance: the effect on product attachment
复制标题
个性化产品外观：对产品附着力的影响
DOI：
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发表时间：
2004
期刊：
影响因子：
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通讯作者：
J. Schoormans
中科院分区：
文献类型：
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作者：
R. Mugge;H. Schifferstein;J. Schoormans
这项研究考察了个性化产品外观对一个人对该产品的依恋程度的影响。我们提出了一个概念模型来描述产品个性化、自我表达和产品依恋之间的关系。调查数据来自一项问卷调查，其中149名受访者填写了关于他们的自行车支持我们的期望的问题。通过个性化产品的外观，一个人在产品上投入了精力，产品被用来表达他/她的自我。自我表现的程度反过来会积极地影响对产品的体验依恋程度。讨论了这些发现对设计实践的影响。
This research examines the effect of personalizing a product’s appearance on the degree of attachment a person experiences towards this product. We present a conceptual model for the relationships between the process of product personalization, self-expression, and product attachment. Data from a questionnaire study in which respondents ( n = 149) filled out questions concerning their bicycle support our expectations. By personalizing the product’s appearance, a person invests energy in the product, and the product is used to express his/her self. The degree of self-expression, in turn, positively affects the experienced degree of attachment to the product. The implications of these findings for design practice are discussed.