Broadcasting rights and competitive balance in European soccer
Broadcasting rights and competitive balance in European soccer
复制标题
欧洲足球的转播权和竞争平衡
DOI：
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发表时间：
2009
期刊：
影响因子：
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通讯作者：
Thomas Peeters
中科院分区：
文献类型：
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作者：
Thomas Peeters
集体出售媒体权是体育联盟的常见做法。该系统的支持者声称，它是维持竞争平衡的必要工具。在这篇实证论文中，我认为，在欧洲足球中，与个人销售相比，集体销售并不能增加竞争平衡。其次，我论证了欧冠联赛对竞争平衡的负面影响。最后，我阐述了更大的市场规模和更平等的吸引力分配的有益效果。这些结果为体育行业的反垄断和团结政策提供了新的启示。
Collective sales of media rights are a common practice in sports leagues. Proponents of the system claim that it is a necessary tool for the maintenance of competitive balance. In this empirical paper, I argue that, in European soccer, collective sales do not increase competitive balance as compared to individual sales. Secondly, I demonstrate the negative effect of the UEFA Champions League on competitive balance. Finally, I illustrate the beneficial effect of a larger market size and a more equal distribution of drawing power. These results shed new light on antitrust and solidarity policies in the sports industry.