The alcohol advertising ban in Norway: Effects on recorded alcohol sales
The alcohol advertising ban in Norway: Effects on recorded alcohol sales
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DOI：
10.1111/dar.13289
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发表时间：
2021-03-24
影响因子：
3.8
通讯作者：
Rossow, Ingeborg
中科院分区：
文献类型：
--
作者：
Rossow, Ingeborg
虽然禁止或限制酒精广告被建议为遏制酒精消费的三项最有效和最具成本效益的政策之一，但支持这一点的最佳证据是间接的。这项研究的目的是检验1975年挪威全面禁止酒类广告是否对酒类销售总量有任何影响。方法对1960-2006年酒类销售年度时间序列进行分析。自回归综合移动平均中断时间序列技术用于模拟广告禁令的影响，调整了酒精价格和工资。结果自回归综合移动平均分析显示，禁令对记录在案的酒类销售总量产生了负的、统计上显著的影响，表明立即和持久地减少了7.4% （P = 0.002）。讨论和结论1975年挪威全面禁止酒类广告减少了酒类销售记录。这表明该禁令通过减少酒精消费总量起到了保护作用。由于未记录的酒精消费以及社交媒体和卫星电视频道的营销可能会产生影响，因此这一结论仍是初步的。
Introduction Although bans or restrictions on alcohol advertising are recommended as one of the three most effective and cost-effective policies to curb alcohol consumption, the best evidence to support this is indirect. The aim of this study was to examine whether the complete ban on alcohol advertising in Norway in 1975 had any effect on total alcohol sales.Methods Annual time series of recorded alcohol sales (1960-2006) were analysed. Autoregressive integrated moving average interrupted time series techniques were used to model the effect of the advertising ban, adjusting for alcohol prices and wages.Results The autoregressive integrated moving average analyses showed a negative and statistically significant effect of the ban on total recorded alcohol sales, suggesting an immediate and lasting reduction of 7.4% (P = 0.002).Discussion and Conclusions The complete ban on alcohol advertising in 1975 in Norway reduced recorded alcohol sales. This suggests that the ban had a protective effect by reducing total alcohol consumption. The conclusion remains tentative because of possible effects of unrecorded alcohol consumption and marketing on social media and satellite TV channels.