Nominal Versus Realized Costs of Recruiting and Retaining a National Sample of Sexual Minority Adolescents in the United States: Longitudinal Study.
Nominal Versus Realized Costs of Recruiting and Retaining a National Sample of Sexual Minority Adolescents in the United States: Longitudinal Study.
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DOI：
10.2196/36764
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发表时间：
2023-02-02
影响因子：
7.4
通讯作者：
Goldbach, Jeremy T.
中科院分区：
文献类型：
--
作者：
Mamey, Mary Rose;Schrager, Sheree M.;Rhoades, Harmony;Goldbach, Jeremy T.
基于网络的研究招聘变得越来越流行和必要。与传统的招募方法相比，这些方法可以使研究人员在更短的时间内接触到更多样化的参与者。社交媒体的使用在青少年中非常普遍，而社交媒体的独特背景对于招募传统方法无法捕获的性少数年轻人可能尤为重要。本文描述了针对美国性少数青少年的全国性网络研究招募方法的细节，重点关注这种相对新颖的方法的重要细节，包括成本、时间效率和保留结果。这项研究通过 Facebook、Instagram 和 YouTube 上的定向广告以及受访者驱动抽样 (RDS) 招募了居住在美国的 14-17 岁性少数青少年。潜在参与者完成了资格筛选调查，如果符合条件，就会自动进入基线调查。基线调查完成后，进行了额外的数据检查，并联系剩余的参与者招募参加纵向研究（每 6 个月进行一次调查，持续 3 年）。招募持续了 44 周，9843 名参与者参加了初步筛选调查，其中 2732 名（27.76%）符合资格标准并完成了基线调查。其中，2558 人（93.63%）被确定提供了非欺诈性、可用的研究数据，1076 人（39.39%）随后参加了纵向研究。在基线样本中，79.05% (2022/2558) 是通过 Facebook 和 Instagram 招募的，3.05% (78/2558) 通过 YouTube 招募，17.9% (458/2558) 通过 RDS 招募。招募一名参与者参与研究的平均成本为 12.98 美元，但招募成本因方法或平台而异，在 Facebook 和 Instagram 上每位参与者的实际成本为 13 美元，在 YouTube 上为 24 美元，通过 RDS 为 10 美元。平台和方法之间的参与者差异（出生时分配的性别、种族和民族、性取向、地区和城市）在参与者总数和每个参与者的成本方面都得到了确定。 Facebook 和 Instagram 的时间效率最高（招募 100 名参与者大约需要 15 天），而 RDS 的时间效率最低（招募 100 名参与者大约需要 70 天）。通过 YouTube 招募的参与者最有可能被纵向保留，其次是 Facebook 和 Instagram，然后是 RDS。使用社交媒体和 RDS 时，研究招募成本和效率存在很大差异。招聘方法中的人口、地区和城市差异凸显了在规划和实施跨平台招聘时需要关注人口多样性。最后，保留样本比招募样本更具成本效益，这项研究提供的证据表明，通过彻底的筛选和数据质量实践，社交媒体招募可以产生多样化、高度参与的研究人群。
Web-based recruitment for research studies is becoming increasingly popular and necessary. When compared with the traditional methods of recruitment, these methods may enable researchers to reach more diverse participants in less time. Social media use is highly prevalent among adolescents, and the unique context of social media may be particularly important for the recruitment of sexual minority young people who would not be captured by traditional methods. This paper described the details of a national web-based study recruitment approach aimed at sexual minority adolescents across the United States, focusing on important details of this relatively novel approach, including cost, time efficiency, and retention outcomes. This study recruited sexual minority adolescents aged 14-17 years living in the United States through targeted advertisements on Facebook, Instagram, and YouTube and through respondent-driven sampling (RDS). Potential participants completed eligibility screening surveys and were automatically directed to a baseline survey if they were eligible. After baseline survey completion, additional data checks were implemented, and the remaining participants were contacted for recruitment into a longitudinal study (surveys every 6 months for 3 years). Recruitment lasted 44 weeks, and 9843 participants accessed the initial screening survey, with 2732 (27.76%) meeting the eligibility criteria and completing the baseline survey. Of those, 2558 (93.63%) were determined to have provided nonfraudulent, usable study data and 1076 (39.39%) subsequently enrolled in the longitudinal study. Of the baseline sample, 79.05% (2022/2558) was recruited through Facebook and Instagram, 3.05% (78/2558) through YouTube, and 17.9% (458/2558) through RDS. The average cost of recruiting a participant into the study was US $12.98, but the recruitment cost varied by method or platform, with a realized cost of US $13 per participant on Facebook and Instagram, US $24 on YouTube, and US $10 through RDS. Participant differences (sex assigned at birth, race and ethnicity, sexual orientation, region, and urbanicity) were identified between platforms and methods both in terms of overall number of participants and cost per participant. Facebook and Instagram were the most time efficient (approximately 15 days to recruit 100 participants), whereas RDS was the least time efficient (approximately 70 days to recruit 100 participants). Participants recruited through YouTube were the most likely to be longitudinally retained, followed by Facebook and Instagram, and then RDS. Large differences exist in study recruitment cost and efficiency when using social media and RDS. Demographic, region, and urbanicity differences in recruitment methods highlight the need for attention to demographic diversity when planning and implementing recruitment across platforms. Finally, it is more cost-effective to retain than recruit samples, and this study provided evidence that with thorough screening and data quality practices, social media recruitment can result in diverse, highly involved study populations.
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影响因子：
4.4
作者：
Grey JA;Konstan J;Iantaffi A;Wilkerson JM;Galos D;Rosser BR
通讯作者：
Rosser BR
影响因子：
8.2
作者：
Robinson-Cimpian, Joseph P.
通讯作者：
Robinson-Cimpian, Joseph P.
DOI：
10.1080/09540120903373557
发表时间：
2010-01-01
影响因子：
1.7
作者：
Johnston, Lisa Grazina;Whitehead, Sara;Kendall, Carl
通讯作者：
Kendall, Carl
影响因子：
7.4
作者：
Lachowsky, Nathan John;Lal, Allan;Hogg, Robert S.
通讯作者：
Hogg, Robert S.
DOI：
10.1053/jpdn.2001.20552
发表时间：
2001-02-01
期刊：
Journal of pediatric nursing
影响因子：
--
作者：
Lamb, J;Puskar, K R;Tusaie-Mumford, K
通讯作者：
Tusaie-Mumford, K