Theme Park Storytelling: Deconstructing Immersion in Chinese Theme Parks
Theme Park Storytelling: Deconstructing Immersion in Chinese Theme Parks
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主题公园讲故事：解构中国主题公园的沉浸感
DOI：
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发表时间：
2022
影响因子：
8.9
通讯作者：
Ruoyang (Effie) Zhang
中科院分区：
文献类型：
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作者：
Xiaoxiao Fu;Carissa Baker;Wen Zhang;Ruoyang (Effie) Zhang
我们对游客如何沉浸在主题公园的故事讲述中知之甚少。作为同类研究中的第一项，这项研究调查了游客在中国国内主题公园中通过讲故事体验的沉浸感。这项研究探究了参与者对沉浸感以及体验中必不可少的要素的主观解释。采访了 30 名参观者，并使用归纳演绎法对数据进行了分析。研究发现，主题公园讲故事的沉浸感涉及四个阶段，即时空沉浸感、感官沉浸感、概念想象沉浸感和情感沉浸感。根据这些发现，本研究开发了一个描述沉浸机制的框架。这项研究深入了解游客如何在主题和体验背景下与故事互动，为叙事和心理文献增添了理论上有意义的内容。它还使业界能够更好地了解和管理主题公园的游客体验。
Little is known about how visitors become immersed in theme park storytelling. As the first of its kind, this study investigated visitors’ immersion through storytelling experiences in Chinese domestic theme parks. This research pursued participants’ subjective interpretation of immersion and the elements that were essential in their experiences. Thirty visitors were interviewed and data were analyzed using an inductive-deductive approach. The findings revealed that the immersion through theme park storytelling involves four stages, namely spatial-temporal immersion, sensory immersion, conceptual-imaginative immersion, and emotional immersion. Drawing on the findings, this study developed a framework depicting the mechanism of immersion. Achieving an in-depth understanding of how visitors interact with stories in a themed and experiential context, this research makes theoretically meaningful additions to both narrative and psychological literature. It also enables the industry to better understand and manage the visitor experience at theme parks.