Evaluating use of mass-media communication intervention 'MTV-Shuga' on increased awareness and demand for HIV and sexual health services by adolescent girls and young women in South Africa: an observational study.
Evaluating use of mass-media communication intervention 'MTV-Shuga' on increased awareness and demand for HIV and sexual health services by adolescent girls and young women in South Africa: an observational study.
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DOI:
10.1136/bmjopen-2022-062804
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发表时间:
2023-05-19
期刊:
影响因子:
2.9
通讯作者:
中科院分区:
文献类型:
--
作者:
To investigate the effect of exposure to MTV Shuga:Down South’ (MTVShuga-DS) during the scale-up of combination HIV-prevention interventions on awareness and uptake of sexual reproductive health (SRH) and HIV-prevention services by adolescent girls and young women (AGYW). One longitudinal and three cross-sectional surveys of representative samples of AGYW. AGYW in four South African districts with high HIV prevalence (>10%) (May 2017 and September 2019). 6311 AGYW aged 12–24. Using logistic regression, we measured the relationship between exposure to MTV Shuga-DS and awareness of pre-exposure prophylaxis (PrEP), condom use at last sex, uptake of HIV-testing or contraception, and incident pregnancy or herpes simplex virus 2 (HSV-2) infection. Within the rural cohort 2184 (85.5%) of eligible sampled individuals were enrolled, of whom 92.6% had at least one follow-up visit; the urban cross-sectional surveys enrolled 4127 (22.6%) of eligible sampled individuals. Self-report of watching at least one MTV Shuga-DS episode was 14.1% (cohort) and 35.8% (cross-section), while storyline recall was 5.5% (cohort) and 6.7% (cross-section). In the cohort, after adjustment (for HIV-prevention intervention-exposure, age, education, socioeconomic status), MTVShuga-DS exposure was associated with increased PrEP awareness (adjusted OR (aOR) 2.06, 95% CI 1.57 to 2.70), contraception uptake (aOR 2.08, 95% CI 1.45 to 2.98) and consistent condom use (aOR 1.84, 95% CI 1.24 to 2.93), but not with HIV testing (aOR 1.02, 95% CI 0.77 to 1.21) or acquiring HSV-2 (aOR 0.92, 95% CI 0.61 to 1.38). In the cross-sections, MTVShuga-DS was associated with greater PrEP awareness (aOR 1.7, 95% CI 1.20 to 2.43), but no other outcome. Among both urban and rural AGYW in South Africa, MTVShuga-DS exposure was associated with increased PrEP awareness and improved demand for some HIV prevention and SRH technologies but not sexual health outcomes. However, exposure to MTVShuga-DS was low. Given these positive indications, supportive programming may be required to raise exposure and allow future evaluation of edu-drama impact in this setting.
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影响因子:
4.6
作者:
Cuadros DF;Li J;Branscum AJ;Akullian A;Jia P;Mziray EN;Tanser F
通讯作者:
Tanser F
DOI:
10.1186/1748-5908-6-42
发表时间:
2011-04-23
期刊:
Implementation science : IS
影响因子:
--
作者:
Michie S;van Stralen MM;West R
通讯作者:
West R
影响因子:
3.7
作者:
Chimbindi N;Mthiyane N;Birdthistle I;Floyd S;McGrath N;Pillay D;Seeley J;Zuma T;Dreyer J;Gareta D;Mutevedzi T;Fenty J;Herbst K;Smit T;Baisley K;Shahmanesh M
通讯作者:
Shahmanesh M
影响因子:
3.5
作者:
Filmer, D;Pritchett, LH
通讯作者:
Pritchett, LH
影响因子:
3.7
作者:
Saul, Janet;Bachman, Gretchen;Beamon, Ta'Adhmeeka
通讯作者:
Beamon, Ta'Adhmeeka