‘I WILL DO EVERYthing That Am Asked’: Scambaiting, Digital Show-Space, and the Racial Violence of Social Media
‘I WILL DO EVERYthing That Am Asked’: Scambaiting, Digital Show-Space, and the Racial Violence of Social Media
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“我会做任何要求的事情”：诈骗、数字表演空间和社交媒体的种族暴力
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发表时间：
2014
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通讯作者：
Lisa Nakamura
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作者：
Lisa Nakamura
“战利品”照片上的非洲男女手持标语摆姿势，要么赤身裸体，要么穿着极其怪异的服装，摆出怪异的姿势，这些是“网络骗子诱饵者”制作的热门模因图片。这些照片和视频中呈现的奇特行为，比如男人穿胸罩、用鱼打脸、往对方头上倒牛奶等，吸引观众欣赏并猜测其来源。网络骗子诱饵者的“战利品”图片源自一些网站，这些网站的用户希望阻止潜在的骗子，它们在图片板上广泛流传，常常在脱离原始语境的情况下被重新发布。这种对野蛮非洲人的视觉呈现以数字方式延伸了以往关于原始人的视觉文化，表明尽管我们处于当前的“后种族”时代，这些文化却具有很强的持久性。网络骗子诱饵者的“战利品”图片拓展了殖民主义的展示空间，使其更强大、影响更深远，并使其能够自由地迁移到多种语境中。本文主张一种新的数字媒体考古学，它将研究或承认导致这些数字成像实践图片产生的种族强制和强制原始主义的条件。作者探讨了图片板和社交媒体网站上的分享功能如何鼓励用户在不知情的情况下传播关于种族和性别的低俗图片。
‘Trophy’ photographs of African men and women who pose holding signs, either naked or in outrageously bizarre outfits and positions, are prized memetic images produced by ‘scambaiters’. The unusual activities staged in these photographs and videos, such as men wearing bras, hitting each other in the face with fish, and pouring milk on each other’s heads, invite viewers to enjoy and speculate about their origins. Scambaiter trophy images originate in sites devoted to users who wish to deter would-be scammers and they circulate widely on image-boards where they are often reposted without their original context. This visual staging of the savage African digitally extends previous visual cultures of the primitive, showing how durable these have proven, despite our current ‘post-racial’ moment. Scambaiter trophy images extend colonialism’s show-space, rendering it even more powerful and far reaching, and allowing it to migrate freely into multiple contexts. This article argues for a new digital media archaeology that would investigate or acknowledge the conditions of racial coercion and enforced primitivism that gave rise to these digital imaging practice pictures. The author examines how sharing affordances on image boards and social media sites encourage users to unknowingly circulate abject images of race and gender.