Altruism as hedonism: Helping and self-gratification as equivalent responses.
Altruism as hedonism: Helping and self-gratification as equivalent responses.
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DOI：
10.1037/0022-3514.40.6.1039
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发表时间：
1981-06
影响因子：
7.6
通讯作者：
D. Baumann;R. Cialdini;D. Kendrick
中科院分区：
文献类型：
--
作者：
D. Baumann;R. Cialdini;D. Kendrick
Tested the proposition that for adults, altruism and self-gratification are functional equivalents. It was predicted on the basis of this proposition that the effects of mood state on altruism would be parallel to the effects of mood on self-gratification. In support of this prediction, 3 separate findings from the mood/altruism literature were paralleled in the present study's investigation of the effects of mood on self-gratification. 79 undergraduates served as Ss. Specifically, it was found that (a) self-gratification increased under conditions of happy or sad mood;(b) for Ss in a sad mood, altruistic activity canceled the enhanced tendency for self-gratification; and (c) for Ss in a happy mood, altruistic activity did not cancel the enhanced tendency for self-gratification. Discussion focuses on the convergent evidence from the altruism literature and self-gratification literature that adult altruism functions as self-reward.(19 ref)(PsycINFO Database Record (c) 2016 APA, all rights reserved)
