THE ROLE OF EMPLOYER BRAND IN HOTEL COMPANIES DURING COVID-19 CRISIS
THE ROLE OF EMPLOYER BRAND IN HOTEL COMPANIES DURING COVID-19 CRISIS
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COVID-19 危机期间雇主品牌在酒店公司中的作用
DOI：
10.52370/tisc21263jo
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发表时间：
2021
期刊：
影响因子：
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通讯作者：
Marijana Bugarčić
中科院分区：
文献类型：
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作者：
J. Ognjanović;Marijana Bugarčić
酒店及旅游业是受COVID-19疫情严重影响的经济部门之一。如何从持续一年多的危机中找到复苏的途径和措施，是酒店管理者和领导者的重要任务。本文的主要目的是研究受到COVID-19破坏的酒店业的状况，并分析酒店人力资源管理的可能工具，所有这些都旨在减轻危机的后果。本文根据分析的需要，采用了归纳和演绎的研究方法。雇主品牌是克服人力资源管理危机的一个可能的解决方案。投资于雇主品牌可能会为员工创造特定的利益-功能，经济和心理利益。疫情期间，员工福利扩大至员工的工作保障、健康保护及心理恢复。
Hospitality and tourism is one of economic braches which has been severely affected by the COVID-19 pandemic. Finding the ways and identifying the measures for recovering from the crisis which has been lasting for more than a year is the key task of hotel managers and leaders. The main objective of this paper is to examine the state of affairs in the hotel industry that has been devastated by COVID-19 and analyze the possible tools for human resource management in hotels, all with the aim of mitigating the consequences of the crisis. Inductive and deductive research methods were used for the needs of this analysis. One of the possible solutions for overcoming the crisis of human resource management is employer brand. Investing in employer brand may result in creating specific benefits for employees - functional, economic and psychological benefits. During the pandemic, the benefits for employees are expanded to job security, health protection and psychological recovery of employees.