Measuring the Valence and Intensity of Residents’ Behaviors in Host–Tourist Interactions: Implications for Destination Image and Destination Competitiveness

Measuring the Valence and Intensity of Residents’ Behaviors in Host–Tourist Interactions: Implications for Destination Image and Destination Competitiveness
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DOI:
10.1177/0047287521997576
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发表时间:
2021-03
影响因子:
8.9
通讯作者:
S. Tse;V. Tung
S. Tse;V. Tung
中科院分区:
管理学2区
文献类型:
--
作者:
S. Tse;V. Tung

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虽然研究已经记录了居民对游客的行为的价态(例如,促进和伤害),但对此类行为的强度(即,主动性或被动性)以及在旅游背景下考虑这两个维度可能产生的相应矩阵的研究仍未探索。本研究通过从群体间情感和刻板印象(偏见)图中生成一个构成行为框架的矩阵,提供了对居民行为的更整体的概念化。通过来自香港、新加坡和美国的样本,对12种行为进行了测量和跨文化验证:主动促成(即与游客交往、互动和开始对话);被动促成(即容忍、接受和忍受游客的行为);主动伤害(即嘲笑、威胁和不友好游客);以及被动伤害(即抵制、克制和不愿帮助游客)。本研究为旅游政策制定者管理可能影响目的地形象和目的地竞争力的主客关系提供参考。
While studies have documented the valence (e.g., facilitation and harm) of residents’ behaviors toward tourists, research into the intensity (i.e., activeness or passiveness) for such behaviors and the corresponding matrix that could be generated by considering both of these dimensions in the context of tourism remains unexplored. This research offers a more holistic conceptualization of residents’ behaviors by generating a matrix that constitutes the framework of the Behaviours from Intergroup Affect and Stereotype (BIAS) Map. Twelve behaviors were measured and cross-culturally validated via samples from Hong Kong, Singapore, and the United States: Active Facilitation (i.e., socializing, interacting, and starting a conversation with tourists); Passive Facilitation (i.e., tolerating, accepting, and enduring tourists’ behaviors); Active Harm (i.e., mocking, threatening, and being unfriendly to tourists); and Passive Harm (i.e., resisting, refraining, and being reluctant to help tourists). This research provides implications for tourism policy makers to manage host–guest relations that could influence destination image and destination competitiveness.