When fair is foul and foul is fair: reverse priming in automatic evaluation.
When fair is foul and foul is fair: reverse priming in automatic evaluation.
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DOI：
10.1037//0022-3514.77.4.669
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发表时间：
1999-10
影响因子：
7.6
通讯作者：
Jack Glaser;M. Banaji
中科院分区：
文献类型：
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作者：
Jack Glaser;M. Banaji
对信息的反应是通过快速事先介绍评价一致的材料来促进的。这一发现（R。H. Fazio，D. M.三本松湾C. Powell，& F. R. Kardes，1986）在自动信息处理的研究中取得了突破性的进展，证明了评价意义是在没有意识控制的情况下获得的。采用单词命名任务的实验提供了对评估自动性的严格测试，并发现了对它的支持。更引人注目的是，这些效应的一个以前未观察到的逆转（即，对评价性匹配而不是不匹配的项目的反应较慢）。6个实验的程序方差表明，反向启动效应是非常强大的。这一发现类似于对比效应在受控判断中的表现。从理论上讲，反向启动效应反映了对启动的偏置影响的自动校正。
Responses to information were facilitated by the rapid prior presentation of evaluatively congruent material. This fundamental discovery (R. H. Fazio, D. M. Sanbonmatsu, M. C. Powell, & F. R. Kardes, 1986) marked a breakthrough in research on automatic information processing by demonstrating that evaluative meaning is grasped without conscious control. Experiments employing a word naming task provided stringent tests of the automaticity of evaluation and found support for it. More strikingly, a previously unobserved reversal of these effects (i.e., slower responses to evaluatively matched rather than mismatched items) was found when primes were evaluatively extreme. Procedural variances across 6 experiments revealed that the reverse priming effect was highly robust. This discovery is analogous to demonstrations of contrast effects in controlled judgments. It is theorized that the reverse priming effect reflects an automatic correction for the biasing influence of the prime.