Cultural heritage, tourist attractiveness and augmented reality: insights from Italy
Cultural heritage, tourist attractiveness and augmented reality: insights from Italy
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文化遗产、旅游吸引力和增强现实：来自意大利的见解
DOI：
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发表时间：
2020
期刊：
影响因子：
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通讯作者：
D. Privitera
中科院分区：
文献类型：
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作者：
T. Graziano;D. Privitera
摘要近年来，为了改善游客对文化遗产的体验，在不同规模上实施了尖端的信息和通信技术（ICT）。特别是，结合增强现实的先进技术可以提供深度沉浸式的游客体验，旨在提供有关网站的多方面信息，并在不同规模上增强旅游目的地的吸引力。因此，本研究旨在通过分析旅游目的地利益相关者对增强现实解决方案的感知价值，批判性地审视增强现实与旅游实践的交叉点。目的是了解除了为行业从业者和当地机构行为者提供实际影响外，考虑到利益攸关方对尖端技术开发的看法如何至关重要。从方法论的角度来看，本文是基于一个多方法的方法，包括实地工作观察，除了利益相关者和案例研究的方法，旨在评估内部和外部利益相关者的感知价值，通过定性的角度，基于半结构化的采访机构的行为者，企业家，游客和当地社区代表。结果表明，在技术创新没有纳入长期可持续愿景的情况下，技术创新的内在难以捉摸性引起了一些批判性的思考。
ABSTRACT In recent years, cutting-edge information and communication technologies (ICTs) have been implemented at different scales in order to improve tourists’ experiences of cultural heritage. In particular, advanced technologies combining augmented reality can offer a deeply immersive visitor’s experience aiming both at providing multifaceted information about the site and enhancing the attractiveness of a tourist destination at the different scales. Thus, the study aims at critically scrutinising the intersection of AR and tourist practices through the analysis of tourism destination stakeholders’ perceived value of AR solutions. The aim is to understand how it is crucial to take into account stakeholders’ perceptions about cutting-edge technology development, apart from providing practical implications for industry practitioners and local institutional actors. From the methodological standpoint, the article is based on a multi-method approach encompassing field-work observation, in addition to a stakeholder and case study approach, aiming at evaluating internal and external stakeholders’ perceived value through a qualitative perspective based on semi-structured interviews with institutional actors, entrepreneurs, visitors and local community representatives. The results suggested some critical reflections about the inherent elusiveness of technological innovation in the case it is not incorporated in a long-term sustainable vision.