Social Distancing during the COVID-19 Pandemic in Switzerland: Health Protective Behavior in the Context of Communication and Perceptions of Efficacy, Norms, and Threat
Social Distancing during the COVID-19 Pandemic in Switzerland: Health Protective Behavior in the Context of Communication and Perceptions of Efficacy, Norms, and Threat
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DOI：
10.1080/10410236.2021.1976360
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发表时间：
2021-10-08
影响因子：
3.9
通讯作者：
Geber, Sarah
中科院分区：
文献类型：
--
作者：
Friemel, Thomas N.;Geber, Sarah
健康保护措施的成功取决于公众的遵守。本文旨在了解三种不同类型的通信（即，新闻媒体，社交媒体和人际传播）对公共卫生危机期间人们参与健康保护行为的影响。我们的健康保护行为的C-ENT模型提出，沟通提高了功效，规范和威胁的看法，这反过来又影响健康保护行为（沟通->功效，规范，威胁：C-ENT）。我们基于瑞士封锁第一周的代表性在线调查（N = 1005），测试了COVID-19大流行期间社交距离案例的模型。研究结果支持C-ENT模型，并说明了在公共卫生危机中沟通参与的重要作用。新闻媒体的使用与行为相关的功效和规范和疾病相关的威胁的看法，这些看法与遵守社会距离呈正相关。社交媒体使用和人际交往与知觉规范有关。社交媒体的使用呈负相关，人际交往与健康行为支持规范的看法呈正相关。我们的研究结果表明，采取不同的模式之间的沟通类型（即，新闻媒体，社交媒体和人际传播），感知和行为，以了解现有的依赖关系和设计各自的传播策略。
The success of health protection measures depends on public compliance. This paper aims to understand the influence of three different types of communication (i.e., news media, social media, and interpersonal communication) on people's engagement in health protective behavior during a public health crisis. Our C-ENT model of health protective behavior proposes that communication raises perceptions of efficacy, norms, and threat, which in turn influence health protective behavior (communication -> efficacy, norms, threat: C-ENT). We test the model for the case of social distancing during the COVID-19 pandemic, based on a representative online survey during the first week of the lockdown in Switzerland (N = 1005). The results support the C-ENT model and illustrate the important role of communication engagement during a public health crisis. News media use was associated with perceptions of behavior-related efficacy and norms and disease-related threat, and these perceptions were positively associated with compliance with social distancing. Social media use and interpersonal communication were related with perceived norms. Social media use was negatively and interpersonal communication positively associated with health behavior-supporting normative perceptions. Our findings suggest taking the distinct pattern among communication types (i.e., news media, social media, and interpersonal communication), perceptions, and behavior into account in order to understand existing dependencies and design respective communication strategies.