An objective approach to evaluating an internet-delivered genetics education resource developed for nurses: using Google Analyticsâ„¢ to monitor global visitor engagement
An objective approach to evaluating an internet-delivered genetics education resource developed for nurses: using Google Analyticsâ„¢ to monitor global visitor engagement
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DOI：
10.1177/1744987112458669
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发表时间：
2012-11-01
影响因子：
3.1
通讯作者：
Skirton, Heather
中科院分区：
文献类型：
--
作者：
Kirk, Maggie;Morgan, Rhian;Skirton, Heather
基因疾病发现的快速增长为受遗传疾病影响的人和家庭提供了真正的临床应用前景，但由于缺乏培训，卫生专业人员对此没有做好准备。临床相关教育资源的可获得性是使护士能够发展适当的遗传学-基因组学知识和技能，为个人和家庭提供最佳护理的关键。互联网是支持护士教育教与学的核心资源。评估这些资源对于最大化教育体验是重要的，特别是对于传统上被护士视为困难的科目。讲故事，了解现实生活遗传学是一个基于网络的教育资源。它使用来自个人和专业人员的真实描述来促进对遗传学-基因组学对人们及其家庭生活的影响的理解。Google Analytics(TM)网络分析服务提供时间序列数据，用于分析网络使用情况，以优化网站效率。我们提供了来自123个国家的访问者活动和行为的数据，从2009到2011年的三年时间里，我们考虑了网络分析的应用如何为提高网站的可见度提供信息，提供一个国家和全球的遗传学-基因组学参与的指标，并为网站未来作为全球卫生专业教育资源的扩展提供信息。讲故事是一种可访问的、广泛的资源，对卫生专业人员具有全球相关性，在2009-2011年间吸引了超过33,500名访问者，并稳步增加了回访人数。英国、美国、加拿大和荷兰是最大的网站用户。与新访问者相比，返回的访问者在网站上花费的时间和查看的页面都要多得多。大多数推荐网站都是教育机构。现在需要做更多的工作，以提高该网站对其他语言和文化的人的可及性。
The rapid increase in gene-disease discoveries offers real promise of clinical applications for people and families affected by genetic conditions but for which health professionals are not prepared because of lack of training. The availability of clinically relevant education resources is critical to enabling nurses to develop the appropriate genetics-genomics knowledge and skills to provide optimum care for individuals and families.The Internet is a core resource to support teaching and learning in nurse education. Evaluating such resources is important to maximise the education experience, particularly for subjects traditionally perceived by nurses as being difficult. Telling Stories, Understanding Real Life Genetics is a web-based educational resource. It uses real accounts from individuals and professionals to promote understanding of the impact of genetics-genomics on the lives of people and their families. Google Analytics (TM) Web analytics service provides time series data for analysing web usage to optimise website effectiveness. We present data of visitor activity and behaviour from 123 countries over three years from 2009-2011 and consider how the application of the web analytics informs approaches to enhancing visibility of the website, provides an indicator of engagement with genetics-genomics both nationally and globally, and informs future expansion of the site as a global resource for health professional education.Telling Stories is an accessible, broad-reaching resource that is of global relevance for health professionals, attracting over 33,500 visitors between 2009-2011, with steadily increasing numbers of returning visitors. The United Kingdom, United States, Canada and the Netherlands are the largest site users. Returning visitors spend significantly more time on site and view more pages than new visitors. Most referring sites are education establishments. More needs to be done now to enhance the site's accessibility for people of other languages and cultures.