Food advertising towards children and young people in Norway
Food advertising towards children and young people in Norway
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DOI：
10.1016/j.appet.2015.12.008
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发表时间：
2016-03-01
期刊：
影响因子：
5.4
通讯作者：
Bugge, Annechen Bahr
中科院分区：
文献类型：
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作者：
Bugge, Annechen Bahr
尽管尚未进行研究来绘制针对挪威儿童和青少年的不健康食品广告的数量，但人们仍然普遍认为这种类型的广告非常普遍。因此，2000 年代挪威议程上最重要的问题之一是限制向儿童投放不健康食品的广告的可能性。本研究的目的是通过绘制儿童和青少年广泛使用的媒体渠道中的食品营销图，为实施这一健康倡议奠定研究基础。总而言之，研究表明食品行业花费了大量资源来影响年轻消费者的饮食习惯。然而，与美国、英国和澳大利亚的研究相比，有强有力的迹象表明，斯堪的纳维亚国家的不健康食品广告明显减少。与瑞典之前的一项研究类似，这项研究表明，挪威儿童和年轻人很少通过电视、互联网、杂志、漫画和电影院等媒体渠道接触到不健康食品的广告。该研究还支持一些研究人员的批评意见，即广泛使用国际话语作为政治论据和对挪威国情的建议是不准确的。对于未来来说，更仔细地研究广告和健康政策之间的关系，以及如何进一步发展这种关系以改善儿童和青少年的饮食可能是有益的。 (C) 2015 Elsevier Ltd. 保留所有权利。
Despite the fact that no studies have been carried out to map the amount of unhealthy food advertising aimed at Norwegian children and adolescents, it is still widely held belief that this type of advertising is disproportionately common. As a consequence, one of the issues high on the agenda in Norway in the 2000s was the possibility of imposing restrictions on advertising for unhealthy foods to children. The purpose of this study is to contribute with a research-based foundation for implementing this health initiative by mapping food marketing in media channels widely used by children and adolescents. In sum, the study shows that the food industry spends a lot of resources to influence young consumers' eating and drinking habits. Compared with studies from USA, UK and Australia, however, there are, strong indications that there is significantly less unhealthy food advertising in Scandinavian countries. Similar to a previous Swedish study, this study shows that Norwegian children and young people were exposed to little advertising for unhealthy food products through media channels such as TV, the Internet, magazines, comics and cinemas. The study also supports critical remarks from some researchers that the extensive use of the international discourse as a political argument and recommendation for Norwegian conditions is not accurate. For the future it may be beneficial to look more closely at the relationship between advertising and health policy, and how this relationship can be further developed to improve children and young people's diet. (C) 2015 Elsevier Ltd. All rights reserved.