Self-preservation vs. collective resilience as consumer responses to national disasters : A study on radioactive product contamination
Self-preservation vs. collective resilience as consumer responses to national disasters : A study on radioactive product contamination
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消费者应对国家灾难时的自我保护与集体复原力：放射性产品污染研究
DOI：
10.1111/1468-5973.12058
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发表时间：
2014
影响因子：
3.1
通讯作者：
S.J. Schvaneveldt
中科院分区：
文献类型：
--
作者：
B. Frank;S.J. Schvaneveldt
这篇文章扩展了关于消费者对国家灾难反应的文献。由于2011年发生在福岛第一核电站的事故，日本消费者面临着来自受污染地区的放射性产品污染的长期风险。当在购买情况下面临这种风险时，日本消费者可以选择减少购买以保护个人健康免受感知风险的影响，或者增加购买以在经济上支持遭受痛苦的日本地区。基于对来自日本99名消费者和美国677名消费者的移动的电话和快餐店数据的方差分析和回归分析，本研究证实，消费者通过减少或增加购买意愿来应对放射性产品污染的风险。此外，它发现购买意愿的减少（与增加）因消费者年龄而异，快餐店比移动的手机更明显，日本和美国的非日本消费者比日本的日本消费者更明显，以及更注重健康的消费者。虽然购买意愿的降低对文化价值观的影响很小，但它们往往受到不确定性规避的积极影响，并受到个人主义，男性价值观和长期取向的负面影响。因此，本文旨在为政策制定者和营销管理者提供指导，帮助他们更有效地满足不同消费群体的心理需求，以支持灾区的经济重建。
This article extends the literature on consumer reactions to national disasters. Because of the 2011 accident at the Fukushima Daiichi Nuclear Power Plant, Japanese consumers face the long‐term risk of radioactive product contamination as products come from contaminated regions. When facing this risk in purchase situations, Japanese consumers have the choice of reducing their purchases to protect personal health from perceived risk or increasing their purchases to economically support suffering Japanese regions. Based on analysis of variance and regression analysis of data on mobile phones and fast food restaurants from 99 consumers in Japan and 677 consumers in the United States, this study confirms that consumers respond to the risk of radioactive product contamination by reduced or increased purchase intent. Moreover, it finds that purchase intent reductions (vs. increases) vary by consumer age and are more pronounced for fast food restaurants than mobile phones, for non‐Japanese consumers in Japan and the United States than for Japanese consumers in Japan, and for more health‐conscious consumers. While purchase intent reductions only weakly depend on cultural values, they tend to be positively influenced by uncertainty avoidance and negatively influenced by individualism, masculinity values and long‐term orientation. This article thus informs policy makers and marketing managers on how to more effectively address psychological needs of different consumer segments to support the economic reconstruction of disaster‐stricken regions.