Exposure to e-cigarette information and advertising in social media and e-cigarette use in Australia: A mixed methods study
Exposure to e-cigarette information and advertising in social media and e-cigarette use in Australia: A mixed methods study
复制标题
DOI：
10.1016/j.drugalcdep.2020.108112
复制
发表时间：
2020-08-01
影响因子：
4.2
通讯作者：
Laranjo, Liliana
中科院分区：
文献类型：
--
作者：
Amin, Samia;Dunn, Adam G.;Laranjo, Liliana
目的：本研究的目的是探讨澳大利亚电子烟用户如何在社交媒体平台上获取电子烟信息和广告。方法：混合方法研究设计包括调查和半结构化访谈。数据于 2019 年 3 月至 2019 年 7 月在澳大利亚收集。参与调查后进行了访谈。调查结果分析检查了社交媒体和广告因素以及电子烟使用之间的关联。将主题分析方法应用于访谈回复，探讨不同社交媒体渠道中的电子烟信息搜索和广告曝光情况。结果：本次调查共有 185 名受访者，其中 14 人参与了访谈。平均社交媒体使用时间为每周 11.4 小时 (SD +/- 2.05)。共有 91 名（49.2%）参与者寻求相关信息，104 名（56.2%）参与者在社交媒体平台上接触过电子烟广告。与从未使用过电子烟的参与者相比，在社交媒体上搜索电子烟信息的参与者更有可能报告过去（OR = 5.04；95% CI 2.23-11.42；p = 0.001）或当前使用电子烟的情况（OR = 9.27；95% CI 4.22-20.34；p = 0.001）。对于电子烟广告的曝光也观察到了同样的关系。访谈的主题分析揭示了电子烟信息来源的多样性、广告的普遍性以及同行推荐的重要性。结论：澳大利亚电子烟用户在各种社交媒体平台上寻求或接触电子烟信息。电子烟信息的获取主要集中在电子烟使用者中，但同伴影响可能是非吸烟者接受电子烟的风险。
Objectives: The aim of this study was to explore how e-cigarette users in Australia accessed e-cigarette information and advertising on social media platforms.Methods: The mixed-methods study design included a survey and semi-structured interviews. Data were collected from March 2019 to July 2019 in Australia. Interviews were conducted following survey participation. Analysis of survey results examined associations between social media and advertising factors and use of e-cigarettes. Thematic analysis methods were applied to interview responses to explore e-cigarette information search and advertising exposure in different social media channels.Results: The survey had 185 respondents and 14 participated in the interviews. The average social media use time was 11.4 h/week (SD +/- 2.05). A total of 91 (49.2 %) participants sought out relevant information and 104 (56.2 %) were exposed to e-cigarette advertisements on social media platforms. Participants who searched for e-cigarette information on social media were more likely to report past (OR = 5.04; 95 % CI 2.23-11.42; p = 0.001) or current e-cigarette use (OR = 9.27; 95 % CI 4.22-20.34; p = 0.001), compared to participants who had never used e-cigarettes. The same relationship was observed for exposure to e-cigarette advertising. Thematic analysis of interviews revealed the diversity of sources of information for e-cigarettes, the pervasiveness of advertising, and the importance of peer recommendations.Conclusions: Australian e-cigarette users seek or are exposed to e-cigarette information on a variety of social media platforms. Access to e-cigarette information was concentrated among e-cigarette users but peer influence may be a risk for uptake among non-smokers.