How Moments Become Movements: Shared Outrage, Group Cohesion, and the Lion That Went Viral
How Moments Become Movements: Shared Outrage, Group Cohesion, and the Lion That Went Viral
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DOI：
10.3389/fevo.2018.00054
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发表时间：
2018-05-03
影响因子：
3
通讯作者：
Whitehouse, Harvey
中科院分区：
文献类型：
--
作者：
Buhrmester, Michael D.;Burnham, Dawn;Whitehouse, Harvey
病毒式媒体活动的瞬间能否转变为持久的活动家运动？2015年，津巴布韦的一名战利品猎人杀死了狮子塞西尔，引起了全球的关注，并以向研究它的研究单位（WildCRU）捐款的形式产生了持久的保护行动。利用纵向调查设计，我们发现，对塞西尔之死的强烈焦虑反应引发了特别强烈的社会凝聚力（即，“身份融合”）。在6个月的时间里，捐赠者与WildCRU的身份融合有所增加。此外，根据一个新兴的心理学模型的身份融合的经验前因，捐助者之间的凝聚力增加最多的是那些继续深刻反思塞西尔的死亡，并认为他的死亡是一个中心事件在自己的生活。我们的研究结果强调了人类将资源投入支持其他人的深刻能力，这些人在空间和时间上都很遥远，在文化或生物上都不相关，甚至（就像在这种情况下）完全属于另一个物种。此外，我们的研究结果增加了最近的跨学科工作，揭示了强烈的群体凝聚力发展的确切社会机制。
Can moments of viral media activity transform into enduring activist movements? The killing of Cecil the lion by a trophy hunter in Zimbabwe in 2015 attracted global attention and generated enduring conservation activism in the form of monetary donations to the research unit that was studying him (WildCRU). Utilizing a longitudinal survey design, we found that intensely dysphoric reactions to Cecil's death triggered especially strong social cohesion (i.e., "identity fusion") amongst donors. Over a 6-month period, identity fusion to WildCRU increased amongst donors. In addition, in line with an emerging psychological model of the experiential antecedents of identity fusion, cohesion amongst donors increased most for those who continued to reflect deeply on Cecil's death and felt his death to be a central event in their own lives. Our results highlight the profound capabilities of humans to commit resources to supporting others who are distant in space and time, unrelated culturally or biologically, and even (as in this case) belonging to another species altogether. In addition, our findings add to recent interdisciplinary work uncovering the precise social mechanisms by which intense group cohesion develops.