The need for orientation towards news media: Revising and validating a classic concept

The need for orientation towards news media: Revising and validating a classic concept
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DOI:
10.1093/ijpor/edh118
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发表时间:
2006-12-01
影响因子:
1.8
通讯作者:
Matthes, Joerg
Matthes, Joerg
中科院分区:
法学3区
文献类型:
--
作者:
Matthes, Joerg

文献摘要

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确定方向的需要是议程设置效果的最突出的偶然条件。它提供了一种心理学解释,解释了为什么人们喜欢寻找信息,以及为什么一些人容易受到议程设置效应的影响,而另一些人则不是。本论文的目的是提出一个三维定向需要量表的开发和实证验证。在回顾以往措施的基础上,提出了导向需要的三个维度:面向问题的需要、面向事实的需要和面向新闻评价的需要。在第一步中,应用验证性因子分析对具有代表性的样本进行模型检验。经过一些修改后,模型最终在另一个独立的样本上进行了验证。一系列研究证明了该测量的心理测量学特性及其相对于相关结构的结构效度。讨论了该结构的理论效用和定向需求的度量。
The need for orientation is the most prominent contingent condition for agenda-setting effects. It provides a psychological explanation for why people engage in information seeking and why some people are susceptible to agenda-setting effects while others are not. The purpose of this paper is to present the development and empirical validation of a three-dimensional scale of need for orientation. Based on a review of previous measures, three dimensions of need for orientation are posited: The need for orientation towards issues, the need for orientation towards facts and the need for orientation towards journalistic evaluations. In a first step, the model is tested on a representative sample applying confirmatory factor analysis. After some modifications, the model is finally validated on another, independent sample. A series of studies demonstrate the psychometric properties of the measure and its construct validity with respect to related constructs. The theoretical utility of the construct and the measure of need for orientation are discussed.