Social Media Use in Organizations: Exploring the Affordances of Visibility, Editability, Persistence, and Association
Social Media Use in Organizations: Exploring the Affordances of Visibility, Editability, Persistence, and Association
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DOI：
10.1080/23808985.2013.11679130
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发表时间：
2013-01
影响因子：
--
通讯作者：
J. Treem;Paul M. Leonardi
中科院分区：
文献类型：
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作者：
J. Treem;Paul M. Leonardi
社交媒体技术的使用，如博客、维基、社交网站、社交标签和微博，正以令人难以置信的速度激增。越来越多采用的一个领域是组织环境，管理人员希望这些新技术将有助于改善重要的组织流程。然而，学术界在很大程度上未能解释组织中社交媒体的使用是否以及如何不同于现有的计算机媒介沟通形式。在本章中，我们认为社交媒体对组织沟通流程具有重要影响，因为它们提供了在这些新技术进入工作场所之前很难或不可能组合实现的行为。我们回顾了以前对组织中社交媒体使用的研究，发现这些新技术实现了四个相对一致的启示：可见性，持久性，可编辑性和关联性。我们认为，这些启示的某些组合的激活可能会影响组织传播理论家通常研究的许多过程。为了说明这一点，我们从理论上提出了几种方式，通过这些方式，这四种社交媒体启示可能会改变组织中的社会化，知识共享和权力过程。
The use of social media technologies—such as blogs, wikis, social networking sites, social tagging, and microblogging—is proliferating at an incredible pace. One area of increasing adoption is organizational settings where managers hope that these new technologies will help improve important organizational processes. However, scholarship has largely failed to explain if and how uses of social media in organizations differ from existing forms of computer-mediated communication. In this chapter, we argue that social media are of important consequence to organizational communication processes because they afford behaviors that were difficult or impossible to achieve in combination before these new technologies entered the workplace. Our review of previous studies of social media use in organizations uncovered four relatively consistent affordances enabled by these new technologies: Visibility, persistence, editability, and association. We suggest that the activation of some combination of these affordances could influence many of the processes commonly studied by organizational communication theorists. To illustrate this point, we theorize several ways through which these four social media affordances may alter socialization, knowledge sharing, and power processes in organizations.