Smoking Selfies: Using Instagram to Explore Young Women's Smoking Behaviors
Smoking Selfies: Using Instagram to Explore Young Women's Smoking Behaviors
复制标题
DOI：
10.1177/2056305118790762
复制
发表时间：
2018-08-07
影响因子：
5.2
通讯作者：
Vallone, Donna
中科院分区：
文献类型：
--
作者：
Cortese, Daniel K.;Szczypka, Glen;Vallone, Donna
我们的研究为社会科学家提供了年轻成年女性与烟草相关的健康差异的调查领域和干预机会，因为Instagram可能是对年轻女性吸烟行为和社会规范进行公共卫生监督的有力工具。社交媒体已经从根本上改变了如何参与与健康相关的信息。研究人员越来越多地转向社交媒体平台进行公共卫生监测。Instagram目前是增长最快的社交网络之一，超过53%的年轻人（18-29岁）使用该平台，年轻成年女性构成了重要的用户群。我们对从Instagram的公共应用程序编程接口（API）中提取的吸烟图像样本进行了内容分析。从2014年8月到2015年7月，18个流行的烟草和电子烟相关的文本标签被用来收集230万张图片。受过训练的本科生编码员（21-29岁）按工件类型、品牌、人数、性别、年龄、种族和烟雾的存在对8,000张图像（r= 0.91）进行编码。大约71.5%的图像与烟草相关，并为我们的研究提供了信息。香烟图片最受欢迎（49%），其次是电子烟（32.1%）。吸烟时的自拍是肖像表达的主要形式，61.4%的图像只包含一个人，其中65.7%包含女性图像。最常见的自拍是女性参与吸烟游戏（62.4%），观众可以将其解释为很酷。这些酷炫的形象可能会抵消公共卫生部门为使吸烟非正常化所做的努力，而年轻女性则首当其冲地受到这种不为人知的烟草广告的冲击。社交媒体进一步使烟草使用正常化，因为积极的图像和品牌信息很容易被看到和分享，并且还在Instagram等基于图像的平台上作为无偿广告运营。这些发现预示着，在缺乏有效的公共卫生干预战略的情况下，年轻妇女面临着一种危险的趋势。
Our research provides social scientists with areas of inquiry in tobacco-related health disparities in young adult women and opportunities for intervention, as Instagram may be a powerful tool for the public health surveillance of smoking behavior and social norms among young women. Social media has fundamentally changed how to engage with health-related information. Researchers increasingly turn to social media platforms for public health surveillance. Instagram currently is one of the fastest growing social networks with over 53% of young adults (aged 18-29) using the platform and young adult women comprise a significant user base. We conducted a content analysis of a sample of smoking imagery drawn from Instagram's public Application Programming Interface (API). From August 2014 to July 2015, 18 popular tobacco- and e-cigarette-related text tags were used to collect 2.3million image posts. Trained undergraduate coders (aged 21-29) coded 8,000 images (r=.91) by type of artifact, branding, number of persons, gender, age, ethnicity, and the presence of smoke. Approximately 71.5% of images were tobacco-relevant and informed our research. Images of cigarettes were the most popular (49%), followed by e-cigarettes (32.1%). Selfies while smoking was the dominant form of portrait expression, with 61.4% of images containing only one person, and of those, 65.7% contained images of women. The most common selfie was women engaged in smoke play (62.4%) that the viewer could interpret as cool. These cool images may counteract public health efforts to denormalize smoking, and young women are bearing the brunt of this under-the-radar tobacco advertising. Social media further normalizes tobacco use because positive images and brand messaging are easily seen and shared, and also operates as unpaid advertising on image-based platforms like Instagram. These findings portend a dangerous trend for young women in the absence of effective public health intervention strategies.