Twentieth-Century Design
Twentieth-Century Design
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二十世纪设计
DOI：
10.5860/choice.35-0723
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发表时间：
1997
期刊：
影响因子：
--
通讯作者：
J. Woodham
中科院分区：
文献类型：
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作者：
J. Woodham
20世纪最著名的设计不是博物馆里的那些，而是市场上的那些。可口可乐的瓶子和麦当劳的标志世界闻名，像1926年的现代主义“法兰克福厨房”，或者1954年的流线型尾翼奥兹莫比尔，或60年代末随处可见的充气椅“Blow”这样的设计，比狭义的经典经典更能告诉我们我们的文化。乔纳森·伍德汉姆不仅在设计史方面，而且在社会人类学和妇女史方面也有学术研究，他着眼于整个欧洲、斯堪的纳维亚半岛、北美和远东地区更广泛的设计和工业文化问题。他探讨了国家认同、意识形态和商业方法的“美国化”、多民族的兴起、流行和后现代主义，以及怀旧和遗产的当代观念等主题，并将日常设计的激增与现代主义的倡导者尼古拉斯·佩夫斯纳和《隐藏的劝导者》的作者万斯·帕卡德等不同评论家的写作进行了对比。在出现的历史中，设计清楚地看到了它的本质：它是审美、社会、经济、政治和技术力量的强大和复杂的表达。
The most famous designs of the 20th century are not those in museums, but in the marketplace. The Coca-Cola bottle and the MacDonald's logo are known all over the world, and designs like the modernistic "Frankfurt Kitchen" of 1926, or the 1954 streamlined and tail-finned Oldsmobile, or "Blow", the inflatable chair ubiquitous in the late 60s tell us more about our culture than a narrowly-defined canon of classics. Drawing on scholarship not only in design history, but also in social anthropology and women's history, Jonathan Woodham takes a look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. He explores themes such as national identity, the "Americanization" of ideology and business methods, the rise of the multi-nationals, Pop and Postmodernism, as well as contemporary ideas of nostalgia and heritage, and sets the proliferation of everyday design against the writing of critics as different as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of "The Hidden Persuaders". In the history which emerges, design is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces.