The effects of Westerners’ presence on Japanese evaluations of a historic district: The case of Takayama City

The effects of Westerners’ presence on Japanese evaluations of a historic district: The case of Takayama City
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西方人的存在对日本人对历史街区的评价的影响:以高山市为例

DOI:
10.1080/10548408.2016.1167351
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发表时间:
2016
影响因子:
7.2
通讯作者:
S
S
中科院分区:
管理学2区
文献类型:
--
作者:
Araya;A.;Naoi;T.;and Iijima;S

文献摘要

相似文献

本研究考察了西方人在日本历史街区的存在对日本人对历史街区评价的影响。63名日本学生对18张没有人的幻灯片、主要是日本人的照片和主要是西方人的照片进行了评分。西方人的存在对受试者对该地区的活动感和旅游独特性的总体评价有积极影响。负面影响被发现有关的平静与和谐的感觉。这些结果意味着旅游景点的特点和外国游客的可观察到的特点,在历史街区的旅游推广的重要性。
This study examined the effects the presence of Westerners at historic districts in Japan has on Japanese evaluations of the districts. Sixty-three Japanese students rated 18 slide photographs with no people, photographs with mainly Japanese, and photographs with mainly Westerners. The presence of Westerners had positive effects on the subjects’ overall evaluations of the districts regarding a sense of activity and touristic uniqueness. Negative effects were found regarding a sense of calmness and harmony. These results imply the importance of the characteristics of tourist attractions and of the observable characteristics of foreign tourists for tourism promotion in historic districts.