Interpreting value creation model by case-based decision theory
Interpreting value creation model by case-based decision theory
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DOI：
10.1016/j.procir.2020.05.102
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发表时间：
2020
期刊：
影响因子：
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通讯作者：
Hiroki Takahashi;N. Nishino;Takenaka Takeshi;Ryuichiro Ishikawa
中科院分区：
文献类型：
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作者：
Hiroki Takahashi;N. Nishino;Takenaka Takeshi;Ryuichiro Ishikawa
服务价值受到提供者、接收者和/或其环境的影响。为此，价值创造模型（Ueda et al. 2008）可以为我们提供关于如何合成价值问题的深刻见解。同时，传统的决策理论不足以解决这样的价值问题。这主要是因为决策理论是建立在概率基础上的。这意味着该理论无法处理共同创造的情况，并且本质上不适合分析服务决策问题。另一方面，Gilboa 和 Schmeidler (1995) 提出了基于案例的决策理论，该理论以人类的归纳方式描述决策。本文以服务决策问题为例，从案例决策理论的角度讨论了价值创造模型。
Service value is affected by providers, receivers, and/or its environment. To that, value creation model (Ueda et al. 2008) could provide us deep insights on an issue of how to synthesize value. In the meantime, traditional decision theory is not enough to address such a value issue. This is mainly because decision theory is constructed on a probability basis. It implies that the theory cannot deal with co-creating situations and is not intrinsically appropriate for analyzing service decision problems. On the other hand, Gilboa and Schmeidler (1995) proposed Case-based Decision Theory, which describes decision-making in a human’s inductive manner. In this paper, as a case of service decision problems, we discussed value creation model from the viewpoint of Case-based Decision Theory.