In defense of "slacktivism": The Human Rights Campaign Facebook logo as digital activism
In defense of "slacktivism": The Human Rights Campaign Facebook logo as digital activism
复制标题
捍卫“懒散行动主义”：人权运动 Facebook 徽标是数字行动主义
作者：
Stephanie Vie
本文以人权运动（HRC）婚姻平等标志为例，进一步了解社交媒体技术中的模因传播。人权委员会的模因是一个重要的例子，说明即使是看似微不足道的举动，如采用一个标志并在网上展示，也可以用来打击微侵犯，或对边缘群体的日常偏见和歧视的破坏性结果。这篇文章表明，即使是很小的支持举动，比如将一个人的Facebook状态更改为模因图像，也可以通过向那些认同边缘化群体的人展示一个支持性的环境，并通过吸引人们对重要事业的认识来起到帮助作用。我经常被斥为“懒汉行动主义”，相反，我认为，通过社交媒体表情包实现的数字行动主义可以建立对关键问题的认识，从而导致行动。
This paper examines the Human Rights Campaign (HRC) Marriage Equality logo as an example of a meme to further understandings of memetic transmission in social media technologies. The HRC meme is an important example of how even seemingly insignificant moves such as adopting a logo and displaying it online can serve to combat microaggressions, or the damaging results of everyday bias and discrimination against marginalized groups. This article suggests that even small moves of support, such as changing one’s Facebook status to a memetic image, assist by demonstrating a supportive environment for those who identify with marginalized groups and by drawing awareness to important causes. Often dismissed as “slacktivism,” I argue instead that the digital activism made possible through social media memes can build awareness of crucial issues, which can then lead to action.